Where in the world would you hear Christmas carols and Christmas tree’s being put up so early as the first day of September but here in the Philippines.
We are the only country in the world that understood the significance of the “Ber” months which is the beginning of the so-called Christmas Season!
As a proof to that Eden Cheese–the country’s well-loved cheese brand spearheads the world’s longest Christmas celebration with Eden’s Sarap ng Pasko: 100 Days of Christmas.
Eden’s Sarap ng Pasko: 100 Days of Christmas launch event was held at the SM MOA hosted by Dimples Roman and performance by Pilipinas Got Talent grand champion Jovit Baldivino, Markki Stroem, Baguio Metamorphosis, Keith Clark Delleva, Sherwin Baguion; The Company and the Las Piñas Boys Choir.
100 towns will compete to have the country’s number one dish, out of the 100 towns that will compete 9 towns will be visited by Eden to celebrate the Misa de Gallo (the 9 days novena mass before Christmas Day).
This pioneering celebration isn’t merely a competition. Moreover, it brings the entire nation together in time to share the tastiest of Yuletide tidings. “Christmastime is a time wherein sharing is found most prominent especially among families,” Senior Brand Manager Anna Sapitan discusses. “Through this, we wanted to unite the country together as one big family with a common love for Christmas feasting.” she added.
This latest Yuletide undertaking by Eden in partnership with ABS-CBN Network kicked off as early as July when participating towns were asked for a cook off. “Each dish was made with indigenous ingredients native to their very own town–making every dish original and unique,” Tacderas says.
Visit Sarap ng Pasko to vote for your favorite dish and know more about this competition.
Visit Earthlingorgeous Facebook page for more event photos.
Happy Christmas!
Stay gorgeous everyone!