SM Addresses Alleged “Price Difference” Issue

When I shop, I have to admit that I don’t normally compare the price reflected on the tag versus the price reflected on the receipt. As long as my estimate of the amount I should be paying is close to what I expect then its ok to me. A couple of peso more or less doesn’t matter to me at all.  Besides, I think this might be too tedious to do in all of the items I buy especially for Supermarket purchases.

And so, I was surprised to receive an email narrating an alleged price cheating in SM chain of stores. There was this shopper who shared her experiences of some minor price discrepancy between the price tag and what was reflected on the cash register.

But then I was relieved when I saw an article from that clarified this issue, saying that SM has addressed this promptly. I am happy to share that the SM management has personally spoken to the concerned customer and is constantly updating their price tags.

According to the article of PDI columnist Linda Bolido, SM said that Millie Dizon of the SM Group said “the whole SM chain was doing its best to minimize the problem of price discrepancies despite the difficulty” and assured consumers that they are doing regular checking and monitoring of their displayed items to ensure price consistency between the price tags and the cash registers. (Read full article here)

So if I were you, if ever I come across any so-called price discrepancies, I would just simply call and give them feedback (I think there are phone numbers on the receipts) since they listen anyway.

Oh, and the best part is… in case of price discrepancy between the tag and the cash register, SM says the lower price prevails!

Happy Shopping!

Stay gorgeous everyone!

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I am a storyteller. Enabler. Fashion, Beauty, Travel and Lifestyle Blogger. An advocate of autism awareness, women's and children's rights and the environment. A single parent of a person with autism. A former Journalist. I am not an expert I am experienced. I do what I love no regrets. If you need anything email me at : earthlingorgeous (@)


  • brianitus 10/29/2010 at 11:15 am Reply

    We experienced this a couple of months back. Sad to say, we realized this after we got home. Although SM fixed our total purchase price, I have to say that we were inconvenienced by the entire ordeal. It also made us realize that we shouldn’t put too much trust on these electronic devices (POS) — they’re still prone to human error.

    However, I still think that it’s pretty sloppy of the chain to have even allowed this type of error. Kinda lost a bit of trust from me there.

  • Alyssa 10/19/2010 at 7:30 pm Reply

    OK talaga ng SM! Go SM! Halos lahat ng kailangan kong bilhin nasa SM. I’m proud to say, laking SM ako!

  • Janice 10/19/2010 at 6:48 pm Reply

    Maaasahan talaga ang SM! Syempre, hindi naman nila papabayaan mga customers nila. Totoo talagang “happy to serve”! More power to you SM!

  • istep 10/15/2010 at 10:10 am Reply

    pwede ba sabihin dito na dont judge a book by its cover? kasi sinisisi nila agad SM kasi un lang nakikita nila.. dapat un tao na gumawa ang ihusga..

  • bianca 10/12/2010 at 6:15 pm Reply

    nice read! thanks for sharing! more power to SM and thanks also to SM for listening.

  • earthlingorgeous 10/06/2010 at 11:47 am Reply

    @ grace thanks for leaving a comment 🙂

  • grace 10/06/2010 at 8:25 am Reply

    From the spare change issue, to the grocery price tags, to the lazy cashiers, SM and a lot of establishments has been battling all the bad publicities over the years. Its nice to see a few blogs like this that actually has a happy ending! To the author, thanks for doing the research and taking time to share it with us.

  • ruthee 10/05/2010 at 5:49 pm Reply

    Nice article you have here! And you’re right. I hope people will use the proper medium in addressing their concerns instead of spreading gossip or false info. Its good that SM is already doing their part on this issue but its sad that there are still people trying to spread rumors on this.

  • monica 10/04/2010 at 8:10 am Reply

    I go to SM to buy my groceries. Not the groceries within the mall but at savemore. I’m a bit observant on the price because I usually work with a tight budget. I haven’t personally encountered this but I commend SM for doing their part in taking prompt action on this. More power!

  • blizzard_blue 09/23/2010 at 10:09 am Reply

    sa sm lagi mura mga binebenta ayos pa dun kasi pagkagaling mo sa gimik andun na rin grocery tapos halos sila na din pinakamababa na grocery kumpleto pah hehe

  • Jerry 09/19/2010 at 1:43 pm Reply


    tama! hahaha! nakakatawa comment mo. you made my day! lol

  • Jen 09/19/2010 at 10:01 am Reply

    I’ve been doing groceries at SM for the longest time and I haven’t have had any problems so far.

  • Estrella 09/18/2010 at 11:42 am Reply

    Thank goodness this issue has already been resolved! Thank you SM! Atleast these guys listen right?

  • r0bin 09/17/2010 at 6:06 pm Reply

    D pa ba tapos to? Parang tagal ko na tong nakita a? Kalokohan lang naman ata to. Pano kung ang nakalista na presyo e P100.00 tapos pag swipe sa barcode biglang naging P10.00 nalang, irereklamo niyo parin ba? Tuwang-tuwa naman kayo! Pero pag kayo dehado dami niyo satsat.

  • musiclover 09/17/2010 at 1:33 pm Reply

    Really? I’ve never personally experienced this. But thinking about it though, I find it unfair to blame it all on SM. Normally it’s human error. It could be that the price were really supposed to be higher it’s just that the “price taggers” didn’t update the items yet. I think you can complain to them about this though. And don’t talk to them cashiers, man are they lazy. Talk to them managers so that these things could properly be addressed.

  • Anon 09/17/2010 at 12:12 am Reply

    ngayon lang ako nakarinig ng ganyang pangyayari parang hindi kapanipaniwala na gagawin gn SM yaan

  • Wendy 09/15/2010 at 12:16 am Reply

    ^ same sentiments as Tommy.

    Thank God I haven’t encountered such though

  • Tommy 09/14/2010 at 5:27 pm Reply

    I also got the same email that’s why I searched for it. Yes, very irresponsible sender for not researching first. According to the email trail, the senders name is Noemi. Forgot the surname as I have deleted it already. Makes recipients think that it’s just an unethical hate campaign done towards the SM group.

    • earthlingorgeous 09/15/2010 at 9:25 am Reply

      @ Ella haha I hate forwarded spam emails like that, direcho yan sa spam agad but I have to read it so I can tell people I know from SM 🙂

      @ Tommy There are very lazy people who wants to be spoon fed and believes in hear says and I would have to agree that probably its a hate campaign by their competitors

  • ella 09/14/2010 at 2:46 pm Reply

    stop forwarding chain emails telling you to forward them. para kayong uto uto, forward naman. LOL

  • ciara 09/14/2010 at 1:13 pm Reply

    it’s too much of a hassle to spread emails around if you can just tell SM about the issue. unless the email sender has other objectives in mind, which probably is the case.

  • Pegs 09/14/2010 at 10:59 am Reply

    alam ko din yun regarding sa Fila. sa SM, first time. pero doesnt matter since ok na pala. thanks for the info at least nalaman namin 😉

  • Olivia 09/13/2010 at 9:51 pm Reply

    Mas malala ang Fila. everytime may 50% off sale sila, itataas nila yun prices nila up to 3,400 to 3,600 para pag 50% off, 1,700 pa din shoes nila. usual shoe prices nila is at 1,500 eh. tsktsk.

    at least sa SM, higher price prevails. sarap picturan yun mga Fila shoe prices para pag sale, ipakita mo sa kanila. bwahahaha

    • earthlingorgeous 09/13/2010 at 10:54 pm Reply

      Hi Olivia, you should take a pic of that when you encounter again… that’s cheating talaga nakakainis yan ha!

  • Bebe 09/12/2010 at 10:17 am Reply

    I’m actually fortunate enough cos I haven’t really experienced this. But yeah I’ve heard about this email being passed around. At first I thought it was a scam, then it turns out to be true pala. Oh well. I think it’s good to note that SM is doing something about it. Thanks for the post! 🙂

    Tara, let’s shop! 🙂

  • earthlingorgeous 09/09/2010 at 10:18 am Reply

    @ Rezza like what they said complain immediately , they can not monitor everything on their own with the many stores and products they have we as customers can help by complaining to the right people.

    The great news here is the lower price tag prevails!

  • Rezza 09/09/2010 at 1:30 am Reply

    I had an almost similar experience when I shopped at SM Bicutan 2 years ago. I bought a wooden cutlery tray that was supposedly 20% off (it had the orange tag pa ata). The item was shrink wrapped when I bought it.
    When I got home and started to remove the plastic wrap I noticed the tag was double. I tried to slowly peel off the topmost sticker tag and was shocked. Underneath the tag was another price tag with an amount even LOWER than the “sale” price I paid for! I took a photo of it with the intention of blogging the story but never got around to doing it 🙁
    What do you guys think of that? I think its a very devious and underhanded scheme, if it were one!

  • elf 09/08/2010 at 5:30 pm Reply

    lam k sino ngkalat nyan……… anak b yan ng competitors???? LOOLS

  • Jackie 09/08/2010 at 1:45 pm Reply

    This email has been circulating since last year. maybe we need to submit this to snopes already. stop sending these emaisl

  • precious 09/08/2010 at 11:42 am Reply

    Pinapalaki lang naman ng iba ang hindi naman issue. Sasabihin naman kung iba yun price. responsibility ng buyer to know magkano at ano ang binabayaran niya.

    with regards naman sa eror ng POS, sinasabi naman daw ng cashier so walang kaso.

    it takes two to tango. pag hindi mo chineck, at hindi niya sinabi, may pagkakamali ka din as a buyer.

  • Alphonso 09/08/2010 at 10:47 am Reply

    I got an email about this so I researched and saw your article. I think normal lang na magka-error sa dami ng items PERO, important ay sinasabi nila if mali. if ganun naman, wala naman problem.

  • black cat 09/08/2010 at 10:26 am Reply

    I had an experience Christmas 2 years ago. Was buying a gift for my son in the toy section, it was marked 50% off. But when I was paying for it I was being charged the full amount. There was a bit of argument but I decided to back off. Anyways, they told me that they were wrong but I still had to pay the “proper” price. After, I noticed the other staff making a fuss changing the price tags of the same toy that I purchased. Apparently they overlooked changing the price tags. Then it dawned on me. Come Christmas time, items that are on sale become regular priced. Nothing wrong with this really, its simply something we can expect from SM.

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