Beyond The Cup: My Nescafe Coffee Farm Experience

Last week, I was invited by Nescafe to have a coffee farm experience, it is sort of an immersion on a life of a coffee farmer and a coffee.  This happened at three farms and a coffee bean buying station in Davao del Norte, Mindnao.   I was lucky to be one of the fisrt five bloggers Nescafe invited to have this trip. I had been into coffee shops in Metro Manila who let me experience how to be a barista and appreciate processed coffee already but this experience is one for the books because it was a beyond the cup encounter.   Now I appreciate a cup of coffee more than ever.

Beyond the Cup: The Nestle Coffee Experience

Coffee Propagation

Coffee grows in trees, trees that are classified as shrubs anyway. Before, Nescafe would import seedling from Paris. But a few years ago they have learned how to propagate a seedling. Now we don’t import these seedlings anymore!

This is where they do it. The Nestle Experimental and Demo Farm (NEDF) in Magdum, Tagum City, Davao de Norte, Mindanao.   This is Nescafe’s a one-stop shop serving as a Robusta seedling production nursery, a local R&D center for new coffee selections, training and techno-demo center, a buying station and a composting facility for organic fertilizer.

Beyond the Cup: The Nestle Coffee Experience
From the tree they cut the stems in a such a technique only a Nescafe Agronomist know how
Beyond the Cup: The Nestle Coffee Experience
And then they propagate them for 3 months until they get the root of their own. When they’ve grown roots, they’ll transfer them again into another growing area for a couple of months.
Beyond the Cup: The Nestle Coffee Experience
Until it reach a certain height that is ready for planting! That is what they call the seedlings!
Beyond the Cup: The Nestle Coffee Experience
These seedlings are sold to coffee farmers by Nescafe for Php12.00 a seedling.  
Coffee Plating
This is one of the fun part, coffee planting! They taught us the proper way of planting a seedling.  From the depth of the hole where the seedling will be planted from which soil comes first .
Beyond the Cup: The Nestle Coffee Experience
After watching how to do it I was able to plant my own coffee tree!
Beyond the Cup: The Nestle Coffee ExperienceBeyond the Cup: The Nestle Coffee Experience
After a couple of months we will come back (I wish) to do the bending of the tree we planted. Bending is important as to create that three stem tree/shrub which makes the coffee tree bear a lot of fruit for harvesting.
Beyond the Cup: The Nestle Coffee Experience
We visited a farm in Del Pilar, New Corella, Davao del Norte who planted some of the seedlings bought at the NEDF in November 2009. Now some of the coffee tree are flourishing and some are ready for harvesting!
Beyond the Cup: The Nestle Coffee ExperienceBeyond the Cup: The Nestle Coffee Experience
Some farms plant more than just coffee, some plant banana, rice, calamansi and other crops.
Beyond the Cup: The Nestle Coffee Experience
After harvesting, the coffee beans are sun dried!
Beyond the Cup: The Nestle Coffee ExperienceBeyond the Cup: The Nestle Coffee Experience
When the beans are dried they are hulled and are ready for selling and for quality testing at the buying stations
Beyond the Cup: The Nestle Coffee Experience

Coffee Beans Quality Control, Grading and Buying Stations

We visited one of Nescafe’s buying station in Tagum City, Davao de Norte. We were just in time for a delivery from a local coffee buyer.

Beyond the Cup: The Nestle Coffee Experience

They take samples from each sacks delivered to ensure quality.

Beyond the Cup: The Nestle Coffee Experience

Out of the samples taken only 300 grams will be used for the quality control and grading sampling

Beyond the Cup: The Nestle Coffee Experience
Beans are separated and weight according to their damage or problem if they are immature beans, insect damaged, crushed, black beans and other problems
Beyond the Cup: The Nestle Coffee Experience

When they weight everything the beans are then roasted and grinded for taste testing/cupping

Beyond the Cup: The Nestle Coffee ExperienceBeyond the Cup: The Nestle Coffee Experience
I felt sad because this delivery did not past the quality testing. They failed by 1%!

Amazing Coffee Facts in the Philippines and Worldwide

  • Did you know that coffee is the 2nd most consumed beverage inside the household next to water worldwide?
  • Coffee is also 2nd to the largest traded commodity after petroleum globally?
  • The Philippines is the 2nd biggest Nescafe market in the world.
  • Coffee is the #1 beverage consumed in the Philippines
  • Filipinos consume more than 21 million cups (21,600,000 cups) every day. That means 900,000 cups every hour. 15,000 cups every minute and 250 cups every second.
  • Sadly only 30% of our coffee is locally supplied.  The Philippines import 70% of the coffee beans!

Beyond the Cup: The Nestle Coffee Experience



The Nescafe Plan

With all this facts in mind the Nescafe Plan was created.   The Nescafe PlanBefore we go through the entire experience we had a short briefing about the Nescafe Plan. The NESCAFÉ Plan is a global initiative that supports responsible farming, production and consumption. Nestlé believes that for a company to be successful in the long term and create value for its shareholders, it must also create value for society.This is in line with  Nestlé’s global commitment to Responsible Farming, Responsible Production and Supply and Responsible Consumption in Coffee (for more details, please visit

Beyond the Cup: The Nestle Coffee ExperienceBeyond the Cup: The Nestle Coffee Experience

Another key program under Responsible Farming is Farmer Connect, a direct buying program that encourages small farmers and small-scale intermediaries to sell their produce directly to Nestlé. At the core of the Farmer Connect Model are the Nestlé Satellite Buying Stations, which are strategically situated at various points around the country. Through the direct buying stations, not only can small farmers sell their produce directly to Nestlé, they are guaranteed of getting a buying price which is aligned with global market prices. It also enables farmers to get the payment within 8 banking hours, thus the farmers can immediately benefit from the sale of their produce to Nestlé.

Beyond the Cup: The Nestle Coffee ExperienceBeyond the Cup: The Nestle Coffee Experience
I have learned so much in this trip. I was actually convinced to become a coffee farmer myself. It is hard work but worth the investment. A coffee tree yields for 50 years. From seedling it will start to bear fruit and ready for harvesting after 18 months and will bear fruit every 9 months. Return of investment (ROI) is about after 3 years and the rest will be your income minus the expense of renting the land or from your land purchase, and the man power you need to maintain your farm if you won’t be hands on. But if you have an existing farm then this is a good investment.

You can ask Nescafe Philippines to  know more about this or visit to know more about the Nescafe Plan and more beyond the cup of coffee you consume everyday!

Beyond the Cup: The Nestle Coffee Experience
Stay gorgeous everyone!

Share Your Thoughts Here

I am a storyteller. Enabler. Fashion, Beauty, Travel and Lifestyle Blogger. An advocate of autism awareness, women's and children's rights and the environment. A single parent of a person with autism. A former Journalist. I am not an expert I am experienced. I do what I love no regrets. If you need anything email me at : earthlingorgeous (@)


  • Ryan Lu 06/11/2015 at 5:23 pm Reply

    Good day po. I have a 10 hectares of land now which I planted coffee beans. Ang tanong ko po kasi ang variety na tinanim ko ay coffe moor which is pwede ba to na variety para sa classification ng nescafe. Papasa ba to na klase ng variety.

  • Raj 05/19/2013 at 5:26 am Reply

    Gusto ko rin maging coffee farmers ? kaso walang pagbibintahan ng coffee ? May 4 hectares kami sa kabukiran at kung maganda yan pwede ko rin e convience ang mga relatives namin na magtanim ng coffee.

    Patulong nmn?

    • earthlingorgeous 05/19/2013 at 6:18 am Reply

      Hi Raj, kung seryoso ka talaga, paki iwan nalang ang kumpletong detalye mo sa comment section . Naka moderate lahat ng comments so walang ibang makakakita kungdi ako. Paki sulat ang kumleto mong detalye (full name, location of farm, contact number) ibibigay ko ang detalye mo sa mga taga nescafe para matulungan ka sa gusto mong mangyari sa farm ninyo

      • albert 05/20/2013 at 8:18 am Reply

        good day, nag bibinta po ba kayo ng mga seedlings ng coffe to cebu city.. mayron kasi akong lupa na 1 hect, plan ko po kasi na taniman ng coffe, bumibili ako ng seeds sa hawai, pero walang nabuhay…

        • earthlingorgeous 05/20/2013 at 10:47 am Reply

          Hi Albert, Nescafe sells seedlings for Php12.00 a seedling 🙂

      • Raj 05/24/2013 at 2:30 pm Reply

        I’m Rajiv B. Mamailao. Nasa Munai Lanao Del Norte ang amin lupain pero sa Iligan city kami nakatira.
        Ang pinag.kakitaan ng farmers sa Munai ay Copra,Corn,Rice at mga Veg. pero gusto namin ma try ang coffee kung maganda bang pagkakakitaan. Noong una mga tao sa Munai may coffee silang pananim kaso for personal need lang nila Un pero ngaUn wala na ata nagtatanim kasi walang bumibili ng coffee at tinatanim lang nila Ung pwede ibenta.

        Mag.plan pa lang po kami magtanim ng coffee kung magandang pagkakakitaan yan,

        Kano ang preyo ng coffee?

        • earthlingorgeous 05/24/2013 at 2:47 pm Reply

          12pesos per seedling po, contact Nescafe Philippines for more details 🙂

      • Raj 05/24/2013 at 2:46 pm Reply

        May Fb account ka po? marami pa kasi akong tanong about sa coffee?

        Ito po Fb account ko: [email protected] or search mo nalng name ko Rajiv Mamailao sa FB.

        salamat po ng marami.

        • earthlingorgeous 05/24/2013 at 3:36 pm Reply

          Paki search nalang po ang Nescafe Philippines sa Facebook, hindi po ako ang nagbebenta ng coffee beans. Thanks!

          • Raj 05/25/2013 at 9:05 am

            Ay ok po.

  • Mauie 05/10/2013 at 9:58 pm Reply

    I wish the government supports coffee farmers more. We are supposed to be an agricultural country. How come we’re importing coffee? Nakakalungkot lang.

    • Elmo 08/06/2014 at 10:28 pm Reply

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  • Peachy @ The Peach Kitchen 05/10/2013 at 3:48 pm Reply

    It must’ve been quite an experience, Earth! I hope I could visit that farm someday.

  • Tetcha Figuerres 05/08/2013 at 7:57 pm Reply

    I never knew that the cup of coffee I drink every day undergoes a tedious procedure. Now, I appreciate coffee more.

  • Mich of Mich Eats and Shops 03/22/2013 at 6:28 pm Reply

    Lucky you to be able to go on this trip! I’m not a coffee drinker myself but I love farming! I’m fascinated about growing my own plants 😉 Can’t believe coffee is the number one beverage here! I guess Filipinos are coffee addicts! 😀

  • kai grafia 03/22/2013 at 10:23 am Reply

    Really nice photos sis! <3 I wish I could also have that experience! It would be fun to know the processes of making my coffee 🙂

  • jane 03/22/2013 at 9:03 am Reply

    omg! i would like to be one to experience that too! and my husband too! your very lucky!

  • Pinay Ads 03/21/2013 at 2:39 pm Reply

    Great experience sis! How I wish next time ma-visit ko naman yan. I love Nescafe coffee. =D I’ll be in Davao this weekend pero ibang business naman yun…

    • earthlingorgeous 03/21/2013 at 3:07 pm Reply

      I know this is really great. I think this is the first but not the last malay mo kasama ka na sa next batch 🙂

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