Filipino women deserve to have their beauty brought out and developed the best way possible to be able to become empowered and showcase their looks and character wherever they are around the world.. As the leading provider of hair color in the Philippine salon industry, part of L’Oreal Professionnel’s advocacy is to provide Filipinas the best hair color using the right hair color brand for them and we want to do this through proper consultation and diagnosis. It is our aim to be able to educate hairstylists on the science of proper skin tone diagnosis to give all types of Filipina – mestiza, morena or chinita- the hair color that suit them best.
For this campaign, L’Oreal Professionnel has partnered with theProfessional Models Association of the Philippines (PMAP). With a healthy mix of different kinds of Filipinas in its roster of talents,PMAP is the perfect partner to represent the campaign. Just like the “it-girls” of PMAP, any mestiza, morena or chinita can achieve the hair color she wants by working closely with her hairstylist in selecting the right shade that suits and exhibits her skin tone best. To be able to execute this grand partnership in a sensational manner it truly deserves, L’Oreal Professionnelmounted a beauty and fashion shoot with non-other thanPhotographer Sara Black and Fashion Designer and Project Runway Philippines alumna Milka Quin. Together, the team was able to elegantly express the message the campaign aims to convey – that every Filipina – mestiza, morena or chinita – can now be be prouder by having the most ideal hair color for her.r color that will truly bring out the best in them and will make them prouder.This November 11 to 15, we are offering a special promotion: For every hair color service that one person will avail, get another hair color service for a friend absolutely FREE!
Get the best hair color for your skin tone by availing of this exclusive offer during the Wear Your Color Proud Week. But before this, I’ll be one of the firsts to be part of this color movement and I’m giving away the slot for my +1!
My +1 will join me for a hair coloring treatment/hair makeover at Philippe Trodjman Le Salon at Sofitel on October 26,2014! I will announce the winner 12mn after contest ends.
To know more about L’Oreal Professionnel Steampod and its #WearYourColorProud campaign, visit:
Website | http://www.lorealprofessionnel.com
Facebook | http://www.facebook.com/LOrealProPH
Instagram | http://www.instagram.com/LOrealProPH
Twitter | http://www.twitter.com/LOrealProPH
Youtube | http://www.youtube.com/LOrealProPH
Stay gorgeous everyone!
You may also want to join the Giant Oishi Bag giveaway here!
UPDATE: WINNER IS MIRZI SARTE!