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Team BMW to Represent Philippines in L’Oreal Brandstorm 2014

Taking the world by storm. Team BMW, the first-ever all-male L’Oreal Brandstorm team, is off to Paris in June 2014 to represent the Philippines and compete against 45 other countries in the International Finals. Team BMW’s proposal has been deemed as the most insightful, strategic, and creative marketing plan addressing the 2014 L’Oreal Brandstorm Challenge: To place themselves in the shoes of a Kiehl’s International Marketing Director and channel their knowledge in growing and diversifying the product portfolio of Kiehl’s Men beauty collection. Team BMW from the University of the Philippines is composed of Benjie Baladad, MJ de Leon, and Wacky Narciso. Team mentor is Luis Diego Lee from the Cesar E.A. Virata School of Business, University of the Philippines.

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Apart from the opportunity to meet with and compete against 45 other L’Oréal Brandstorm teams globally and be spotted by L’Oréal executives during the International Finals, the winning team will also get to enjoy an all-expense paid trip to the City of Light Paris, France, and a cash prize of 10,000 Euros.

Joining Team BMW in photo are L’Oréal Philippines Managing Director Rowel Vijandre, L’Oréal Philippines Human Resources Director Tina Ampil, L’Oreal Philippines Operations Director Jovy Santos , General Manager for L’Oréal Luxe Division Charisse Hernandez-Chua, General Manager for Professional Products Division Jean Philippe Thomassin, and L’Oreal General Manager for Philippines Consumer Products Division Oscar Reyes. A special guest who flew all the way from Paris is McCann Paris Global Marketing Director for L’Oreal Volker Ast.

Since 1992, L’Oréal Brandstorm has been considered the ultimate global marketing competition in the beauty industry that challenged the world’s top students to turn ideas into products or services. The competition was launched in the Philippines in 2009. For more information about the L’Oréal Brandstorm competition, visit www.Brandstorm.Loreal.com, www.facebook.com/LorealBrandstormOfficial, and via Twitter at @bstormofficial.

Stay gorgeous everyone

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