Advocacy | Fashion

Meet the New SM Woman Lines Curves and Everything Under It

10/16/2015

Modern women are already challenging the standards for the perfect body type. Leading this charge, SM Woman champions a body-positive cause by providing the most diverse range of fashion for women of every size, every age and every style.


SM Woman Fashion:

Be fearless; be daring, be SM Woman. This is the message brought to us this year, having set the tone earlier with its Dare to Denim campaign that encourages all women to love their bodies and be confident in their own skin. SM Woman ambassador Melania Solano shares, “I love the fact that different kinds of Filipina women with different body types were chosen for a campaign. It’s great to get behind a socially responsible message.” Following through on this, SM Woman launched the Dare to Denim nationwide caravan to spread the word on body positivity, rousing an overwhelming response from women all over the Philippines.

Plus size model and life coach, Kimi Lu, emphasizes on the power of this message by saying, “It could be life changing to feel accepted as it promotes equality for each person.” And just like that, SM Woman breaks down the limitations of body standards.

As we ring in the holidays, SM Woman has the quintessential pieces for the savvy stylista who wants to be on-trend while staying smart about money. With items starting at P799, you don’t need to break the bank to look chic this season.

SM Woman Plus gives plus women a breadth of choices for the party months. Plus women can have their fill of fun, flirty dresses, chic career gear and denim and knit classics with sizes ranging up to 5L. Find current and trendy pieces in bold hues because who says you have to hide in black? There are also forgiving cuts to flatter every plus-sized body type.

SM Woman Plus:

Now with a more luxe spin for the woman who’s made it in her career and personal life, SM Woman Prima offers polished looking pieces that are deserving of a sophisticated life. With beautiful dresses that are cut forgivingly and easy separates that are made of quality fabric, Prima is the line for the woman who has excellent taste.

Shop at SM Woman Career and walk out looking ready for that promotion. Pick up fashionable work wear, perfect for the woman who needs to look great and graceful under pressure.

SM Woman Casual:

SM Woman makes it easy for women to look great. Each fashion-forward piece is chosen for the Filipina, by a Filipina. Invest in ever-posh styles that always spell out, “I have arrived,” no matter what the occasion. With the options available, every woman can look their best every single day; be confident and spot-on with the latest trends whether it’s to make a good first impression at a job interview, or to glam up for a night out, or to polish a casual look. There is a fashionable piece folded on the racks or elegantly draped on a mannequin for every woman, fitting to complement a variety of body shapes and to enhance the Filipina’s skin tones.

Get live updates on SM Woman’s latest news and follow us on Instagram with handle @smwoman, or like us on Facebook  HYPERLINK “https://www.facebook.com/SMWoman” \t “_blank” https://www.facebook.com/SMWoman, and track us with #daretodenim #SMWoman

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