Do you think it is possible for a TVC to make you cry in a minute?
I didn’t think so , but when I saw Jollibee’s #KwentongJollibee Mga Kwentong Pilipinong Pinasarap ng Jollibbe made-for-digital videos, I wept like a baby.
Jollibee had an exclusive media premiere of the 4 heart warming videos at My Cinema in Greenbelt 3 . Of the four TVC Almusal touched me te most.
The “ALMUSAL” video features an old couple who regularly gets breakfast at Jollibee, getting the same meals as part of their daily morning routine. The story takes a bitter sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.
The four videos captures Jollibee’s love affair with generations of Filipinos, inspired by real-life experiences that all show how Jollibee has played a meaningful role in the lives of Pinoys. The stories are told through the eyes of a real-life and long-time store manager, who through 22 years have seen more than her fair share of families bonding at Jollibee, which has served as a happy second home for most Filipinos. This is captured in the omnibus video which ties all the stories together.
Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”
Aside from Almusal, there’s TAGPUAN” featuring a young boy who got lost in the mall and was found by his mom at Jollibee. The story capitalizes on accounts of real moms’ precautionary practice of telling their kids to go to the nearest Jollibee store if they get separated at the mall.
Emphasizing how Jollibee’s influence is strongest among kids, the “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’), and he utters this line all throughout the day, signifying his fondness for the brand. The #KwentongJollibee TVCs are all directed by Ianco Dela Cruz, TVC Director.
You can watch all the #KwentongJollibee here https://www.youtube.com/playlist?list=PLLJfPsD7JozsrLs0hBgTdGeEiPizr9cPL