Philips Celebrates 60th Anniversary with Healthy Lifestyle Campaign

Staying healthy is the number one urgent concern of Filipino’s today, this is according to the recent  Pulse Asia survey.  With that said,  Philips 60the anniversary in the Philippines pushes for a holistic campaign to encourage Filipinos adopt a healthier lifestyle.

#LetHealthyHappenNow is a campaign urging Filipinos to make conscious choices , starting from the food they eat, the activities they do daily, to the products they buy and use daily.

During the Philips’ 60th anniversary celebration in the Philippines held at SM Megamall Atrium they put the spotlight on ‘healthy living’  by partnering with Fitness First where  guests were able to get a BioScore assessment, a health and fitness calculation that tells them their biological age. The test takes into account one’s lifestyle factors, such as nutrition, sleep, smoking and stress, in addition to health and fitness tests, so one can easily see the areas that need improvement.

Philips 60th Anniversary

They also introduced the Strong at Sixty Advocates who truly show the benefits of a healthy lifestyle, leading active lives even beyond their 60s.  

Chino Reyes, 61 years old, shared his enduring passion as a cyclist. Semi-retired, he spends the rest of his time doing what he loves – cycling and hanging out with his young biking group. Helen Marcelo, a yoga practitioner at 71 years old, talked about her life away from stress while promoting the healing benefits of yoga to others. Ana Ordoveza, 63 years old, revealed how she is able to effectively juggle her family life, business and her fitness regime.  

Chino, Helen and Ana perfectly exemplify the core of Philips’ new campaign, which is empowering active and healthy lifestyles regardless of age.

The weekend event also featured the Philips Health Lifestyle Studio – a showcase of Philips’ diverse range of healthy lifestyle mother and child care products, domestic appliances, and personal care products – bringing healthy lifestyle innovations to everyone of all ages.

To find more about Philips 60th anniversary campaign and healthy lifestyle innovations, log on to www.philips.com.ph

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