The notion that “cheaper means lower quality” has always been one of the main reasons people still choose expensive and more popular brands. This assumption is what Watsons is trying to change with their Switch and Save campaign wherein they encourage consumers to switch to Watson brands and be able to save money that they can use for things they want.
Personally, I have been using Watson label products and honestly I can’t tell the difference. Here’s some of the Watsons label products you can buy so you can Switch and Save:
Products include personal care products lotion, facial masks, liquid hand soap, toothbrush, mouthwash, tissue and medicines, vitamin and food supplements!
To prove that Watsons products has same quality as leading brands, they did a blind test , the Switch Test. It was an in-store activity where they asked shoppers to compare Watsons products to leading brands. The result was astounding, 8 out of 10 shoppers choose Watsons label products over the leading brand.
Gathering together Watsons six celebrity endorsers , Christian Bautista, Tessa Prieto-Valdes, Iya Villana, Padilla, Lorna Tolentino, and Edu Manzano, and latest addition to the family Kylie Padilla were put to the Switch Test. Running the same blind test used in stores, Watsons asked each of the celebs the simple question, “What’s the difference between these two products?” Their verdict- none! Not even our discerning endorsers could tell the difference between Watsons products quality and the leading brands’. There was, however, one big change they all noted. If you switch to Watsons, you can save up to 80%.
With so much more waiting to happen this 2017, Watsons will be kick starting the year through the launch of the new Switch and Save TV commercial. Catch it and see if you can tell the difference between a Watsons brand and your brand, or if you too will be convinced to Switch and Save!
Stay gorgeous everyone!