October 10, 2017 dubbed #1010 was the place to be last week as Sandara Park and Mario Maurer spearheaded the Head and SHoulders Supreme Series Philippines launch. Claiming itself to be first of it’s kind in the world the new premium Head & Shoulder Supreme Series Shampoo and Conditioner with Moroccan Argan Crème promises lusciously soft and 100% dandruff free hair.
Head & Shoulders’ latest innovation fuses its scalp-to-tip know-how with brand new ingredients to create a product that answers what women want and needs — beautiful, deeply moisturized, soft AND dandruff-free hair. The Head & Shoulders Suprême Series with Moroccan Argan Crème comes in two variants: Head & Shoulders Suprême Moisture Shampoo and Conditioner infused with orchid perfume; and Head & Shoulders .Head & Shoulders Suprême Moisture Shampoo and Conditioner leaves the hair touchably soft and intensely moisturized from root to tip. On the other hand, Head & Shoulders Suprême Smooth Shampoo and Conditioner leaves hair feeling super soft and smooth leaving locks perfectly polished all day. Both variants are infused with Argan crème and made with micro zinc technology that makes lusciously soft and 100% flake-free* hair a reality.
Designed to be used with the shampoo, the new Head & Shoulders Suprême Conditioner contains Behentrimonium Chloride (BTMAC) or Better Targeting Magnetic Attraction Compound which targets damaged areas on the hair fiber for better conditioning. BTMAC is a dual-functional molecule that helps restore the cuticle, gives softness to the hair, and enables ease of combing while retaining moisture for up to 24 hours. The conditioner is also blended with rich alcohols for enhanced conditioning benefits, and 0.5% ZPT for enhanced scalp benefits.
Head & Shoulders’ scientists have long known that an unhealthy scalp leads to unhealthy hair. In fact, scratching alone can cause damage to the hair fibre resulting to dull, lack-luster strands. Specifically, it was shown that oxidative stress leads to having an unhealthy scalp which then grows unhealthy hair. The best thing is that the new Head & Shoulders Suprême Series’ formula combines micro zinc technology and argan crème to effectively combat oxidative stress.
Saint Tiu, Principal Scientist, P&G Hair Care Asia Pacific comments; “Research from Head & Shoulders reveals that an unhealthy scalp compromises the hair surface and effects how hair develop, meaning unhealthy hair is born from an unhealthy scalp. An unhealthy scalp will breed unhealthy new hair with damaged cuticles from the point at which the hair emerges, causing hair to be dry, dull and rough. With new Head & Shoulders Suprême with Argan Crème, scientists are able to give women beautiful, nourished and smooth hair, while at the same time caring for their scalp.”
The Head & Shoulders Suprême Moisture Series has a blend of floral and fruity notes for a great scent right from opening the bottle. Its brand new packaging design includes its iconic swan-shaped shampoo bottle and never-been-see-before new tube-shaped conditioner bottle holds a lot of promise for users.
Aside from Sandara Park and Mario Maurer, local brand endorsers were also introduced at the event they are Chie Filomeno, Janina Manipol, An Estrada, En Estrada, Michelle Dy, Cha Ocampo, Haley Dasovich, Kianna Dy , Nico Bolzico, and Jeron Teng.
Here’s a glimpse of what happened at the #HeadandSHouldersSupremeParty #1010
I haven’t tried the product yet but it smells really good!
Have you tried the new Head & Shoulders Supreme yet? How was it? I would like to know your experience!
Stay gorgeous everyone!