Why suffer to go to the mall, when the mall can go to you!
Lazada, effortless shopping online refreshes their fashion section with high-street fashion brands previously unavailable in Southeast asia now accessible to us.
Some of these brands include Rock and Religion, Dead Lovers, and Neon Rose. In addition, Lazada is proud to announce the launch of its very own in-house label, LZD.
Lazada is always on the lookout for fun and accessible fashion to add to its style stable. In upcoming months, shoppers can look forward to the following UK brands– Bellfield, Motel Rocks, Your Eyes Lie, and Religion. From every day wear to weekend apparel and cocktail swank, there are a slew of designs to suit any occasion.
Fans of American fashion giant Urban Outfitters will also be delighted to find out that Lazada will be introducing Free People, which is owned by the Urban Outfitters group, and is beloved for their bohemian chic vibe.
While these labels are all unique in their own right, what ties them together is their high street cred and relevance to the fun-loving Lazada audience. This is because Lazada is rigorous when it comes to curating its fashion offerings, selecting only designs that are on-trend,offer great value, and are in line with the Southeast Asian shopper’s tastes.
Apart from international product offerings, Lazada will also be giving shoppers access to a wide variety of popular local brands. Similarly, these brands have been curated to fit the Lazada ethos of providing trendy, aspirational fashion at great value.
Launch of In-House Label LZD
As if all that is not exciting enough; shoppers can also look forward tothe launch of Lazada’sown in-house label, LZD. Once again created with the Southeast Asian consumer in mind, the labelfocuses on three F’s:
- 1. Fit – The silhouettes are cut to flatter the Asian body type.
- 2. Fabrication – Fabrics are in keeping with international styles while still suited for Southeast Asian all year round seasonality.
- 3. Fantastic value – LZD offers quality and style at highly accessible prices.
Anne-Marie Bodal, Fashion Creative Director at Lazada Group says, “Lazada has its finger on the pulse of style and fashion. Our aim is to provide the young people of Southeast Asia with up-to-the-minute designs at accessible prices. This is in line with LZD’s offering of high street fashion that covers all key trends of the season, from global catwalk, vintage fashion, and Asian influences.”
Stay gorgeous everyone!