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Get a Chance to Walk the Runways of New York Fashion Week this 2014

Do you want to get a chance to model for the New York Fashion Week 2014 Show?  Here something you can do to make that dream happen!

WeChat, the fastest growing social mobile app in the country, is giving young aspiring Filipina models a once-in-a-lifetime chance to walk the runways of New York Fashion week this September 2014.

WeChat teamed up with top global designer Vivienne Tam to launch a search for the next international supermodel.

In line with the brand’s mission of integrating into the lives of Filipinos everywhere, this search aims to handpick the most passionate, confident, and deserving young model to fly to New York and live her dream of walking the prestigious runways of the Mercedes Benz Fashion Week.

“The winner will get to walk my fashion show in New York in September at Lincoln Center,” shares Vivienne Tam. “By using WeChat, I am able to connect with people from all over the world for this amazing opportunity. The winner will be in New York a few days before my show, and get to do the fittings with me and meet all the press and photographers from all over the world.”

WeChat x Vivienne Tam Model search

Vivienne Tam, a designer known for her culture-bridging, East-meets-West designs, was born in China, grew up in Hong Kong and is now based in New York. She blends her cultural roots with a modern aesthetic, resulting in artistry known for its form and attention to detail.

This life-changing opportunity brought in partnership with WeChat includes a chance to fly to New York, meet Vivienne Tam in the flesh, and wear an original design from her upcoming Spring/Summer 2015 collection.  

How to get that chance to Walk the Runways of New York Fashion Week this 2014?

  • Visit www.wechatpp.io/vivienne-tam-model-contest and follow the instructions to submit the fields required, or
  • Access the WeChat application, adding the official Vivienne Tam™ account (VTAMFASHION), and following the instructions to submit your application.
  • Provide your first name, last name, age, measurements, WeChat ID, mobile number, email, and two photos: (1) one headshot, and (2) one full length body shot along with a bio and personal statement not to exceed 50 words explaining why you would like to be chosen as the Vivienne Tam ™/WeChat International 2014 model.

By following VTAMFASHION on WeChat, users can be in the running and get access to updates about the search. Vivienne will then select the top contestants who best exude the confidence to wear her designs. From there, fans can participate in the selection process by voting for their favorite contestant through the site.

With WeChat and Vivienne Tam, your fashion dreams are now within your reach.

Learn more about WeChat and download the app at www.wechat.com
WeChat Philippines Facebook page: http://www.facebook.com/WeChatPH

Eddie Bauer Brand Launch in SM Aura Premier

Eddie Bauer Brand Launch in SM Aura

Expanding its reach globally, active lifestyle brand, Eddie Bauer, has launched the brand locally at its second-store in Southeast Asia, SM Aura Premier, through a special media preview held last July 21, 2014.

In attendance were VIPs, celebrities, media personalities, and bloggers to experience a wondrous celebration of adventure and heritage. Inspired by the brand’s rich and longstanding heritage, the event highlighted the Eddie Bauer history and its contribution to the world of outdoor adventure.

Eddie Bauer Brand Launch Manila

Starting off with its humble beginnings, the guests took a trip down memory lane as Eddie Bauer installed a pop-up museum/gallery to showcase the brand’s milestones, signature collections, and artifacts. Afterwards, a fashion show was held to reveal the brand’s latest collection.

Founded in 1920 by a Pacific Northwest outdoorsman by the name of Eddie Bauer, the brand is known for patenting the first-ever quilted down jacket and has since been renowned for patenting numerous other designs that even the United States Army adopted.

Eddie Bauer Brand Launch Manila

From then on, Eddie Bauer has built its heritage around innovative outdoor products and eventually expanded to include a range of premium-quality clothing, accessories, and gear for men and women that complement today’s modern outdoor lifestyle.

Today, Eddie Bauer remains steadfast in its dedication to provide for outdoor athletes and sports-minded individuals and at the same time manages to hybridize technical innovation with that of a casual sportswear aesthetic.
As a result, Eddie Bauer has transcended its market to include not only the athletic bunch but also individuals with a mere penchant for the outdoor lifestyle as well as those who are always on the go but nonetheless value functionality and style.

With approximately 370 stores throughout the US and Canada, Eddie Bauer has recognized the need to expand its reach as the outdoor sports community continuously grow in Southeast Asia. As such, it is with great optimism that Eddie Bauer ventures into the region.
UNIGLOBE TRAVELWARE CO., INC. A Member of the Primer Group of Companies Primer Star Center.

Eddie Bauer Brand Launch Manila

Innovation, quality, and a strong passion for the outdoors, Eddie Bauer puts in a significant amount of effort to ensure exceptional quality to each of its products. Divided into three categories namely, First Ascent – Guide built, Guide trusted; Travex – Made for trek & travel; Outdoor – Inspired by adventure, Eddie Bauer offers a full range of styles that elevate the performance and complement the casual wardrobe of an outdoor adventurer. From classic outerwear and the legendary down jackets, to casual denim, polo shirts and khakis, Eddie Bauer is a go to brand for stylish casual outdoor wear.

Whether you’re adept with outdoor sports or simply prefer premium quality and comfortable apparel and accessories, Eddie Bauer can surely complement your lifestyle as it produces innovative yet modern outdoor essentials. Meanwhile, those who aspire to ascribe to the active yet casual cool lifestyle of outdoor adventurers may find a middle ground with Eddie Bauer’s range of casual outdoor pieces that are stylish as they are functional and innovative. Simply put, whatever journey you are about to partake in, Eddie Bauer will ensure that you are well equipped and outfitted to live your adventure!

Visit Eddie Bauer in Eddie Bauer SM Aura Premier (2/L), Eddie Bauer SM Megamall (3/L Mega Fashion Hall), R.O.X. Bonifacio High Street, R.O.X. Ayala Cebu, R.O.X. Camp John Hay Baguio and R.O.X. Centrio Cagayan De Oro.

WIWTD #28 Toblerone Epic Snow Party

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Friday night was a fun night cold cool night with my blogger friends at the Toblerone Epic Snow Party. More than just being excited about the new Toblerone Snowtop flavor, we just wanted to goof around the Ice Bar and be eskimos for awhile.

Epic Snow Party
Epic Snow Party
Ice cold
Epic Snow Party
Epic Snow Party
Epic Snow Party
Epic Snow Party
Epic Snow Party
 

What I wore:
Skirt and sleeveless top: SM WOMAN
Shoes: Payless Shoestore
Snowcoat: Imperial Ice Bar
And I just heard tonight, Adam Levine got married so,let’s drink to that!  Toblerone shots on Ice Shot Glass!

What is Red Cross x Ariel Aid Couture and How Can You Help?

Ariel Aid Couture

I am sure everyone is aware of the kindness of mankind when an out pour of support and donations in cash, kind add time flooded when the Philippines suffered the onslaught of Typhoon Yolanda.

Since then, the flow of clothing donations at Red Cross Philippines never stopped. To date, Ms. Gwen Pang, Red Cross Secretary General said they get 16,000 tons of clothes each year already!

Imagine that number!

What is Ariel Aid Couture?
Because of the bulk of clothing they get Ms. Pang decided to talk with the Procter and Gamble Philippines to help washing the clothes so they will all be clean when they give it away.

All the donated clothes they get are in good condition and are wearable, but some of them are too fashionable to give to peole in evacuation centers.

“Plus it would be unequal if we give this sort of clothing to someone but not give the same to the other.” Ms. Pang said. “Or just imagine how awkward it will be to give an evening gown to a calamity victim,right?”

Last year, 2013 for Typhoon Yolanda, these clothes were sold to shoppers who are interested to buy pre-loved and styled clothes. Ariel Aid Couture is a Pre-Loved Clothing Sale that converts all donated clothes into cash which Red Cross Philippines use to buy the most important items needed in their relief operations.

Clothes are converted to basic necessities. Here is infographic that will show you what each item of clothing you buy is equal to:

Ariel Aid Couture
1 top = 25 hotmeals or a medicine kit
1 bottom = 20 bottles of water or 2 wound cleanser kits
1 dress = 1 blanket and mat set or 2 mosquito nets
1 outerwear = to 2 food supply packs or 1 hygiene kit
1 celebrity clothing = 2 hygiene kits or 3 or 5 food supply packs
Isn’t that amazing?

Now you are wondering how can you be a part of Ariel Aid Couture and how can you help Red Cross in this endeavor?  There are 3 Ways to Join Red Cross Philippines and Ariel Aid Couture:

  1. DONATE! By donating your pre-loved clothes to Red Cross Philippines. You can call the hotline for pick-up if it is in bulk.
  2. VOLUNTEER! By volunteering! 16,000 of clothes is a lot, Red Cross needs people to sort these clothes out.
  3. SHOP! By shopping at aid couture event. The more you shop the more you help raise funds for Red Cross relief operations!

Prices of items sold at the #ArielAidCouture event starts at Php200.00 to Php650.00 while celebrity clothing starts at Php1,000.00 to Php1,500.00!    

With that said I am encouraging come shop at the Ariel Aid Couture Pre-Loved Clothes Sale event on Auguat 2 and 3, 2014 at Glorietta Activity Center and Market! Market! The shopping event starts from 10am up to mall closing time!  There will be about 10,000 pieces of clothes to be sold at this event!

It is guiltless shop until you drop event. A shopping spree you can do without feeling bad afterwards because the more you shop the more you help!  And believe me, all the goods sold at this event are worth it, there are branded and designer clothes and you can even buy a designer styled clothes from Ariel aid couture event.

In fact I was at the preview styling event held at the P&G office yesterday and the event was attended by the top Philippine fashion designers like Rajo Laurel, John Paras and Happy Andrada!

Aid Couture Ariel
Here’s a sneak peak of the clothes they styled:

Ariel Aid Couture
See you there!

Stay gorgeous everyone!

WIWTD #27: The Hansel Premium Hummer Limo Party

Hansel Premium Hummer Limo Party

Did you know that one of my dream auto, if ever I decided to drive and own one is a hummer? I just love how big-ass it is, very sturdy and in your face auto that if you wouldn’t think someone as tiny as me would like to drive but I would!

So, when I got invited by Hansel Premium to join them for a Hummer Limo party, I did not hesitate. Hummer and Limo combo that sounds fun.

The pick-up happened at Oakwood Premium Nostalg Center in Ortigas. While waiting for our ride we had drinks at the executive bar. With the Hansel Premium as our snacks. I’ve been snacking on Hansel Premium even long before this trip. It just taste so good it actually taste better than the imported brand.

The Hansel Premium Hummer Limo Party

Stacy and Dahan of Plump Pinay are avid fan of this biscuit too! And Hansel Premium has been in the market for about 3 years now it’s just that they think it is about time to boost their online presence so they invited us over for a fun experience!

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Here comes our ride!

The Hansel Premium Hummer Limo Party
The hummer limo is so cool that we can’t resist taking a photo opp with it!

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Pics grabbed from Azrael because they are way cooler than my shots hahahaha! Plus para lang akong artista sa mga shots nya!

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Ok one more beauty and outfit shot!

The Hansel Premium Hummer Limo Party
Now let’s get inside!

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Pastries, Hansel Premium and sparkling wine inside!

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Let the party begin!

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Yes I am the “bar” girl pouring the wine for everyone!

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Group shot inside the hummer limo

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After a few sip of the sparkly everyone got loose and the party commenced! Hahaha!

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Games inside the limo were happening too, prize was a shopping spree worth Php2,000 at Rustans for 3 winners

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It was a weekday and we were traveling around Ortigas area. We all know how crazy the traffic jam is at the area on an office day and so our ride was a head turner that everyone who saw our ride would stop, look and take a pic and wave! The Hummer Limo was semi-tinted so they can see probly shadows of us. So I decided to be silly and stick my head out of the sun-roof and waved at the people outside!

The Hansel Premium Hummer Limo Party

“Hello Manila!” we all shouted and I waved at the people, and they waved back! It was fun! Probably they thought they saw a celebrity! Who would dare ride such an auto in Manila if not a VIP or celebrity right? Hahahahaha!

The Hansel Premium Hummer Limo Party

It was a beautiful day outside and even people in the office buildings, the high rise, were screaming for us to wave at them so I did! Haha!

The Hansel Premium Hummer Limo Party
My girls are happy ! Danah, Stacy, and Yuki of My Style Cat

The Hansel Premium Hummer Limo Party
I super love this ride!

The Hansel Premium Hummer Limo Party
It would have been way much cooler if Hansel Premium provided some small packs of their biscuit so we can toss it out to the people outside who are waving at us and taking our picture. It would have been a memorable experience for all of us and even the people and an awesome brand recall as well. That will be so much cooler. Maybe we can do this another time? Hi Rebisco people! :)

The Hansel Premium Hummer Limo Party
What I’m wearing:
Dress by Postura from Zalora.ph
Sandals from Ferreti
Eyewear from Flyshades
Slingbag from Avon Fashions
Thanks so much for this fun ride. Until next time!

Andi Eigenmann for Black Sheep

Andi love Black Sheep

“I relate to the brand because I am the black sheep of the industry!” Andi Eigenmann said when she was asked if she does not feel awkward or scared that accepting to endorse Black Sheep knowing that the term has a negative connotation.

Andi love Black Sheep

“There is nothing wrong in being a black sheep. Black sheep are individuals who are not afraid to take risk, not trying too hard and not caring what anybody thinks. That is me I’m fearless and not afraid to show everyone who I really am,” Andi stressed.

That is why Andi loves Black Sheep, especially the new collection which is the boldest the brand has ever done so far. More floral prints, more different cut and silhouettes.

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Andi sashayed the new collection together with other young ladies at Robinsons Galeria yesterday where a meet and greet with her fans was also held.

Black Sheep is available in all leading department store in the Philippines.

Sneakers Clash #Clashwall – Converse Street Art Installations Philippines

Sneaker Clash #ClashWall

Have you been stuck in a massive traffic and saw a giant blank gray wall beside you?   Don’t you imagine yourself playing vandal on that wall and create something more pleasing to the eyes?

Converse, Inc. announces Sneakers Clash – a series of artistic installations that brings together top street artists to transform blank walls into massive art pieces; designed to disrupt and clash against a gray world. Sneakers Clash is directly inspired by the bold and colorful spirit of the Chuck Taylor All Star, with the series now coming to Manila.

Sneaker Clash #Clash Wall Converse Street Art Installation

Sneakers Clash is inspired by the Spring 2014 Converse All Star sneaker collection, featuring dynamic color pops and elevated silhouettes to provoke youthful self-expression. The undoubted hero of the collection is the Converse All Star Chuck ’70 – a new take on an American icon.

Timed against the launch of the Spring 2014 Converse All Star sneaker collection, the Sneakers Clash series will be brought to life on Philippine soil through #clashwall. Converse teamed up with 3 local artists to contribute to the creative initiative, uniting these local street artists with clashing styles at unexpected locations – challenging them to unleash their most visceral work against a static wall.

Kicking off the Sneakers Clash Philippines series was artist and designer Chad Manzo. The #clashwall project will be followed by the next two artists in the three-man roster, artist Archie Geotina a.k.a. Chichimonster, and designer Nicolo Nimor.

Sneaker Clash #ClashWall

 Archie Geotina, a.k.a. Chichimonster, works on the 200-foot mural called #CLASHWALL, the local artistic initiative for Converse’s “Sneakers Clash.” Inspired by the colors of Spring 2014 Converse All Star sneaker collection, this project is meant to offer a visually arresting statement amid the gray of the urban environment. 

Archie Geotina a.k.a. Chichimonster 

Since his Graffiti days, Archie or ‘Chi’ has now torpedoed his interests and efforts into changing the perception of Manila’s society into what street art’s identity, ideologies and aesthetics could be. Chi’s mixed media paintings are a play on the abstract and references from pop to baroque history deconstructed by his signature “static” style of paint application.

Chi will be bringing his art to the streets of Cebu this March, and through an online photo contest via Facebook, Twitter and Instagram, will give fans the chance to submit images of their best memories wherein the winning entry will be used as inspiration for Chi’s #clashwall piece. 

Following Chi’s #clashwall is Cebuano designer, illustrator and creative director of local shirt brand, Nick Automatic, Nicolo Nimor.

Keep your eyes and ears peeled for the next installation of the Converse “Sneakers Clash” #clashwall.

Zalora Marketplace Launch at 12 Monkeys

Zalora Marketplace Launch at 12 Monkeys

A few nights ago, ZALORA, launched their new and improved online shopping haven, the Zalora Marketplace where independent fashion designers and boutiques are given the opportunity to instantly expand their business and reach new customers online.

Zalora Marketplace Launch exhibit
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The event was held at 12 Monkeys at Century Mall Makati where an exhibit of the up hottest up-and-coming boutiques, fashion media and bloggers were gathered to have fun and chill and win prizes from select boutiques.

Zalora Marketplace at 12 Monkeys

Zalora Marketplace Launch at 12 Monkeys
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Jessica de Mesa, Head of Sales & Marketing for Marketplace said, “We connected with the most amazing local
fashion entrepreneurs in the process of building Marketplace. As we continue to grow ZALORA Marketplace
and seek out new talent, one thing we remain certain of is that Southeast Asia’s fashion industry is alive and
flourishing.”

“What we are aiming to create is the biggest online fashion community in the Philippines by connecting
designers and sellers with their customers via ZALORA Marketplace,” said Arianne Kader, Head of Operations
for Marketplace. “It’s also an opportunity for our team to support boutiques by sharing strategies that will help
them become stronger online fashion entrepreneurs.”

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What to expect at Zalora Marketplace but the Philippines’ Rising Fashion Stars such as Estela, WipCaps, Manila Sole, and soon TheOutlet.Ph . To shop at ZALORA Marketplace visit http://marketplace.zalora.com.ph

Ipanema Fall 2014 Collection Launch at East Cafe Rustan’s Makati

Ipanema Fall 2014 collection

Ipanema, the flip-flop brand that is widely loved by stylish Filipinos for over 6 year, finally decided to open their exclusive store in the country at Rustan’s Makati.

Mr. Patxi Elizalde, Managing Director of ELRO Corporation, the exclusive distributor of Ipanema Philippines said it is high time for their brand to have its first store. “Rustan;s was a strategic choice for Ipanema because the mall has been established distributor of high-quality products and a promising retailer for five decades.

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Ipanema Rustan's Makati
The launch of Ipanema shop coincided with the launch of Ipanema’s Fall 2014 launch in the Philippines. The latest collection boast of classic designs that are flexible, sophisticated and complements every outfit at any occasion!

Some of the Ipanema;s Fall 2014 designs are embellished with colorful gems that are so lust-worthy!

Ipanema Charme Glam Fem
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Ipanema Gisselle Bundenchen Sandal Fem ,Kids and Baby

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Ipanema Leblon Fem
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Ipanema Charme Glam Fem

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Ipanema Traca Tira (detachable and interchangeable straps!)

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Ipanema Fall 2014 Collection

Ipanema is made of PVC and not rubber unlike its other competitors which makes this brand more durable. It is slightly expensive than the other popular flipflop brand but I can attest that it does not break or fade!

I so adore the press kit they gave us at the event it is not just pretty but very useful!

Ipanema Fall 2014 Collection
Btw, Trivia, the pattern you see on the kit bag is the patterns you can see along the beaches of Rio de Janeiro in Brazil. The same pattern is prominent in all Ipanema products! Pretty neat huh?

Ipanema Rustan's Makati
The event was held at East Cafe at Rustan’s Makati !

Ipanema Rustan's Makati store

Grabbed pic with lifestyle mommy blogger friends Jennifer, Rochelle, Michelle, Diana, Kumi,Shen etc.

Ipanema Rustan's Makati Launch
With my beautiful blogger friends Shen, Martha, Nikki, Sarah and Rowena!

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