Left and right, we see women talk and share experiences about the best tips on makeup, skincare, and healthy lifestyle habits to keep themselves in tip-top shape. But behind closed doors, we find Filipinas spending many hours taking hidden rituals – intimate beauty secrets – that are undeniably integral to the foundations of their private beauty routines. It proves that for women, feeling beautiful all starts with feeling clean and fresh – especially ‘down there’. Rarely a topic of conversation, girls have been shying away from sharing, and sadly, even merely asking how and why they should take care for their most sensitive part of the body. Without enough opportunities for girls to discover and exchange their grooming secrets, women always feel that intimate hygiene is a restricted subject – but it doesn’t have to be.
This is where CAREFREE® and Lay Bare come in – two of the most trusted brands by Filipinas today that champion intimate grooming – teaming up for the first time to provide a platform that boldly allows women to get real together about their feminine hygiene needs, discover secret care tips for their private area, and ultimately, be proud of the intimate beauty secrets they keep that upgrade their beauty quotient and boost their overall confidence.
“We talked to women and found out that simply looking good is not enough to make them feel empowered and ready to take on anything. At the core of our findings is how feeling fresh and clean ‘down there’ is extremely important for all women to help her feel poised to conquer her endeavors. Just like the right outfit or makeup that makes you look good, the right feminine hygiene makes you feel even better,” said Claire Ericta, Brand Manager for CAREFREE®. “In addition to washing, adopting the daily habit of using CAREFREE® panty liners can help them feel clean and fresh down there throughout the day, everyday. You know that feeling when you have this secret source of confidence and self-assurance? It goes a long way and make women feel invincible to achieve their day-to-day hustle.”
Christine David, Lay Bare’s Senior Manager for Learning & Development and Service Delivery Champion, also echoes how intimate grooming is not just another vanity act but an integral part of hygiene rituals. “A proper intimate hygiene ritual for women does not just guarantee physical cleanliness,” shared David. “Lay Bare has been known for our Brazilian waxing services that help women not just to feel fresh, but provide the utmost hygienic benefits too. Feeling clean and fresh down there also gives you that extra boost of confidence when you feel and look your best as you set out to the world.”
During the one-day only CAREFREE® x Lay Bare event, CAREFREE®’s Intimate Beauty Ambassador, Gretchen Ho, also took the stage to proudly reveal how her own intimate beauty secrets encourage her confidence while she navigates her transformative twenties as a volleyball star, celebrity host, and most importantly, as a woman. “I’m very happy to be here in this event where we can actually put this in the open because it is so valuable for us Filipinas to be able to take care of our intimate beauty. Because what you feel down there, is what you project to people. If there’s one thing I’ve got be sensitive about its my hygiene, especially down there,” shared Ho.
The CAREFREE® x Lay Bare Intimate Beauty Studio was designed to provide a fun, quirky but educational space for women to know more about intimate beauty grooming, and share their own intimate beauty secrets with others too. For CAREFREE® and Lay Bare, it all begins by pooling together brave and modern women to start the conversation about the personal, and sometimes, secret “rituals” and hygiene needs women deserve to realize and embrace – and today, they are finally taking it on.
Don’t miss your chance to elevate your intimate beauty rituals this February 2018 by visiting participating Lay Bare Waxing Salon branches to avail of free CAREFREE® panty liners. Visit the official Facebook page of CAREFREE® Philippines at www.facebook.com/CarefreePH for more information.