I have always been obsessed with my hair and more so now that I am platinum blonde. Splurging on hair care and styling tools is what I would rather do. So it was fitting that EVA NYC and KISS New York invited me to their exclusive launch party to learn more about their products .
New York beauty brands Eva NYC and Kiss New York were set to glam up the Philippines with a full- range of affordable salon-quality products. The two arrived in Manila to a fitting New York-style rooftop welcome party last March 21 at the Sky Park in SM Aura Premier, Bonifcio Global City. Born in Brooklyn in 2012, Eva NYC empowered women one strand at a time with a full line of styling tools and hair care products. Kiss New York, meanwhile, brings professional salon treatment directly to the consumer with a collection of products that are easy to use at home, or on the go.
Make-up and hair styling tools from KISS New York to achieve your beauty goals
- Create dreamy curls. Why look over the car window and finger-curl your hair in defeat when you can actually get those dreamy waves in as little as five minutes? KISS New York InstaWave 101 is a user-friendly, salon-quality curler that instantly transforms pin-straight strands into gorgeous, tangle-free waves. Fully automatic, the tool has a unique design that does the work for you. Its patented self-turning Curl Dial eliminates the need to manually twist and wrap hair sections into the device, while the Ceramic Ionic Technology produces healthy, shiny locks with less frizz and damage. KISS New York InstaWave 101 creates magic for all hair lengths and types.
- Straighten and volumize hair. As with the curler, the KISS Comb Straightener removes most of the work and produces all the results in effortless styling wherever you are. This slim all-around brush can either detangle, straighten, or volumize, as well create bangs or flip ends on hair of all lengths. Powered by the safely designed 23 ceramic and ionic comb plates, the KISS Comb Straightener completes the job while protecting the hair and scalp.
- Get nails done. Get the result of a full-on manicure at the fraction of the time. Stick on Press & Go Nail Tips, perfect for on-the-go go-getters. Proven to be twice as long lasting compared to pre-glued nails, this KISS signature product is easy to apply, easy to peel off. Get Press & Go Nail Tips in high-shine colors and
quirky designs that can be mixed and matched!
- Make eyebrows on fleek. Doing eyebrows line by painstaking line takes time. Applying the KISS New York Eyebrow Stamp does not. Score the perfect, natural-looking brows in an instant: simply press the brow-shaped sponge onto the powder, stamp over the arches, and that’s it. KISS New York Eyebrow Stamp comes in five variants with different shades and angles.
- Extend eyelashes. These high-quality, reusable falsies from KISS New York feature Revolutionary Tapered End Technology that fit seamlessly with your own strands. Super soft and comfortable, it feels and looks nothing less than natural.
Hair care products must-haves from EVA NYC
- For Hair Strengthening. The desired result of healthier hair at the fraction of the 100-stroke effort is what Eva NYC offers with its Hair Therapy Session Hair Mask. Ideal for overall strengthening, the product is a deep conditioning treatment that repairs and strengthens dry and damaged hair. It is formulated with Argan oil and Keravis™, which delivers optimal anti-breakage benefits and is scientifically proven to dramatically increase strength and flexibility, comb or not.
- For Hair Growth . Does frequent trimming make the hair grow faster? No. Hair grows from the follicles in the scalp, so any change to the rest of it has nothing to do with its growth.
Vitamins, on the other hand, nourish the hair, and Up All Night Volumizing Spray of Eva NYC is packed with it for better hair volume and texture. This weightless spray revitalizes dull and lifeless hair with the softening and strengthening benefits of Vitamin B5, together with the nourishing components of Vitamin C and fatty acids. It also protects the hair against heat damage.
- On proper use of blow dryers and towels. People running late for work may be in too much of a rush to dry to notice that the blow dryer is set too hot, or they’re toweling too frantically. Both actions can permanently compromise the hair. The Hungry Hair Oil Treatment of Eva NYC offers intensive repairing treatment and reverses adverse effects with hydration and smoothing properties, even for what seems as unmanageable hair. Aside from scientifically proven alternatives to myths, Eva NYC also has the Healthy Heat Ceramic
Straightening Iron for harmless hair styling, as well as the Tone it down Blonde Shampoo, Conditioner and Leave in Treatment to neutralize brassy tones.
EVA NYC and KISS New York products are available in select Watson’s and SM Stores nationwide. KISS products are also available
at www.beautybeat.ph .