Work hard, play hard right?
Hi Earthlings ! Brace yourselves because there’s a bold new drink in town that’s about to become your go-to for all things fun and fizzy. Yes, you heard it right! PepsiCo is dropping its very first alcoholic beverage in the Philippines today, and it’s none other than the fabulously fierce HARD MOUNTAIN DEW!
Let me give you the deets because this isn’t just any ordinary drink. HARD MOUNTAIN DEW made its grand debut in the U.S. back in 2022, and now it’s finally making its way to our sunny shores. So, what makes this drink so special? Well, for starters, it’s the perfect fusion of all the things we love about Mountain Dew—bold flavors, that zesty kick—now with a splash of alcohol to bring that extra spark to your after-hours fun. And get this: it’s got zero caffeine, no added sugar, 5% alcohol by volume (ABV), and just 100 calories per serving. Cheers to that!
Why We’re Excited—And You Should Be Too!
So, why is everyone buzzing about HARD MOUNTAIN DEW? Let’s hear it from the big boss himself. Nitin Bhandari, the Senior Director and General Manager for PepsiCo in the Philippines, Malaysia, and Singapore, couldn’t be more thrilled about this launch. He’s bringing HARD MOUNTAIN DEW to us with a mission: to give us busy adults a fun, responsible way to unwind after a long day. Whether you’re clocking out of work or just looking for a fresh new vibe at your next get-together, this drink is here to turn your ordinary into extraordinary. I’m so ready for it!
And if you’re thinking this is just a one-off thing, think again! PepsiCo is serious about diving into the ready-to-drink (RTD) alcoholic beverage space, and HARD MOUNTAIN DEW is just the beginning. Bhandari shared that PepsiCo has always been about pushing boundaries and creating innovative products that meet our ever-changing needs. The RTD category is booming, growing by 10% and set to soar even higher in the coming years. So, you know PepsiCo is in it to win it, and I’m totally here for the ride.
Responsibly Sipping in Style with the Hard Mountain Dew
But let’s talk about what really matters—responsibility. Bhandari assures us that PepsiCo is all about crafting drinks for adults of legal drinking age who know how to enjoy a good time responsibly. They’ve got it covered, from the packaging that screams “HARD” with bold visuals to the clear 5% ABV label on every can. So, no surprises here—just good vibes and great taste!
Mark Your Calendars, August 15, 2024—It’s Time to Party!
Ready to get your hands on HARD MOUNTAIN DEW? It’s hitting shelves on August 15, 2024, and will be available in 330ml single-serve cans or super convenient 4-pack bundles. You’ll find it at major supermarkets, convenience stores, pubs, and bars in select cities across the Philippines. And let me tell you, you’ll have two irresistible flavors to choose from: the iconic Original and the tropical twist of Beach Blast. I don’t know about you, but I’m thinking both!
Follow the Fun!
If you’re as hyped as I am, make sure to follow @HardMountainDewPH on Facebook, YouTube, X (Twitter), TikTok, and Instagram for all the latest updates, fun content, and maybe a few surprises along the way. Because let’s be honest, life’s more fun when you’re in the loop, especially when it comes to your next favorite drink!
So, what are you waiting for? Grab your girls, your guys, or your crew, and let’s toast to the latest and greatest from PepsiCo. HARD MOUNTAIN DEW is here, and it’s ready to turn your everyday moments into something special. Cheers to the next big thing in your drink lineup!
