To make the long story short, they want to know the criteria set for selecting a blog to place an ad. They want to know because they want to make the necessary change needed so they too can have ads in their blogs from Nuffnang like the others.
Then this “bigger” issue came, actually this was an issue since the Nuffnangs Sony Expo experience contests, sorry for those who were involved. Everyone was shocked to learn that the winner was a newbie blogger with a less than a month old blog with three entries on it. The grand prize was a Sony VAIO, the prize was not just something but a laptop from a biggie company.
I do not deny that the entry was very impressive, an AVR presentation about her Sony Expo experience. But it was crazy that the winner was not even from the VIP winners invited by Nuffnang. If I remember it right they said the winner should be from the VIP’s so most were shocked how this blogger won.
Anyway, that bloggers win was a big question for everyone since 1) she was not a VIP; 2) the blog was barely a month old; and 3) the Sony Expo experience was her third entry. Having said that blog advertisings main purpose is to advertise and gain publicity so how come they choose a winner with no relevant traffic coming in and is hardly noticed by Google. As far as I know Google index a blog after three months existence.
So the big question was, why did Nuffnang allow the win? Did Nuffnang verify that blogs existence? What was the criteria for judging? The answers will come in later, read on.
Meanwhile, a couple days ago, Nuffnang announced the top 20 bloggers for the My Shopaholic Confession. Another issue afloat with the same issues raised. What was the criteria for judging? Do they actually read the blogs? Or were giving considerations to new bloggers who joined their contest for the selection of the top 20?
Honestly since I was one of the shortlisted I was kinda hurt a bit with this but well for all I care I enjoyed writing the post and I was one of the top 20! I grabbed some goodies, watched a funny movie and had some TV exposure at ETC, what more can I ask for.
Anyway, you can not please anyone. Some were happy by the result especially the winners and some are unhappy and bitter for not making it to the top.
I understand some sentiments though. Taking it from the blog contest theme “shopaholic” I would expect some real shopaholic moments. Some of the top 20 (except mine of course lol) and of Lizz, Malen, Frances, Maria, Jori, KCee, Badet and Daddy Mike (my favorite entries) whose post stood in my mind and actually have a recall. The others I barely recall, sorry. There are other post that I read that I think were deserving. Yeah I blog hopped to check out the competition.
So the throbbing question was what was the criteria for judging?
I talked to a Nuffnang representative about this issue, well actually they approached me regarding this Shopaholic Contest issue, they were not aware of the Sony Expo snaffu, mind you probably because it was a holiday. I will not name the person I talked with unless after reading this they will allow me to do so. I did not told them I will write about this by the way so this will come as a surprise for them. However, I felt obliged to do so since I want the 1,000 members of Nuffnang informed about this since I do not have the capacity to talk to them one-by-one.
As I was saying I talked with Nuffnang and their answer to all our question was very simple:
1) They don’t actually have a criteria for judging. As long as you are a Nuffnang member you can join all the contest they have (this also applies with blog ad placement).
2) However, Nuffnang only submits the entries/blogs to their client/advertiser and its up to the client/advertiser to choose the winner or where to place their ads. Nuffnang does not have the hand in choosing the winner.
3) Nuffnangs role here is to verify if the blog chosen by the client/advertiser is a true-blue Nuffnanger and that’s it.
Got that folks?
Without being asked I still gave my unsolicited advice, for the companies sake since their existence means revenue for bloggers like me who earns from their blog ads. I give them the the benefit of the doubt despite being unhappy with past experiences with them.
My unsolicited advise which was noted by Nuffnang were:
1) They should include a disclosure on the next contest telling everyone that picking the winner is not up to them but the client/advertiser, the client/advertiser has their own criteria for judging. Nuffnangs role in the blog contest and ad placement is to verity their membership only.
2) For the upcoming contest, Nuffnang should be careful with the verification of a blogs existence. For greater chance of traffic Nuffnang would benefit if they set a criteria that a blog should be at least 3 months old to qualify for the win.
I know this sounds restricting but advertising is all about publicity and creating a buzz, how can a 1 day old or a 1 month old blog influence some possible clients if they don’t get any viewers except for maybe the blog owner alone.
Now folks if you have more to add feel free to do so and we will tell it to Nuffnang! They are just new and they are the first blog ad network here in the Philippines so instead of breaking them lets help them prosper. Lets create a win-win situation for bloggers, advertisers and Nuffnang.
Nuffnang has great projects in store for all bloggers out there and they have awesome clients /advertisers coming. So, let’s all be patient and give them the space to grow. If you have more suggestions toss them in here or tell them directly they need all that help for them to improve.
Gawd I sound like their lawyer. I am not. This is not a paid post either!
40 Comments
Yup, I will still join the contest as long as the theme is interesting. Mahirap gumawa ng blog post na di ka interesado.
Siguro isa sa criteria dapat eh a blogger’s blog is at least 1 month old with at least 10 sensible posts in different days, hindi yung 10 posts in one day lalo na at walang sense.
@ Pehpot well someone should tell Nuffnang the issues blogger thinks about them and since I was asked then I spoke my mind freely.
@ Lemuel I think they need to fix the issue about the blog ad placement, although I think they put glitterati members as a priority when placing ads too.
@ Chuvaness How I wish ako nalang nanalo ng lapto hahahahaha siguro di ko susulat to kung ako nanalo? Nyahahaha joke!
Yeah I agree they are still a bit “unorganized” pa maybe stress got the best of them because of the high expectations set on the. But yeah I was surprised you were not getting anything akala ko nga ikaw ang big winner dahil kahit isa di ka natatwag! But yup luv them the same they are very nice people naman.
@ Jori ahahaha ako I wanna be a movie blogger para makalibre ng sine laluna premiere showing nyahahahaha gusto ko Angels and Demons, kaso chopseuy ang blog ko eh anything and everything goes kaya siguro di magqualify, pero I do some reviews lol.
But yeah nakasasama lang ng loob when a “con artist” “fly-by-night” blogger wins diba.
@ Badet yeah biggie issue yung sa Sony talaga and the blog age and traffic should be a consideration din talaga.
They are relatively knew so they will learn as they go.
@ TY Chris will grab it later
@ Jan ahahahaha oo issue yang ad placement I got an e-mail from Nuffnang reminding me to place the side bar sky scrapper add on top eh pag ginawa ko yun masisira lay-out ng blog ko ayaw!
@ Azrael ako I will continue to join the contest as long as I love the topic kiber manalo or matala basta enjoy ako sa paggawa ng post. Sa featured blogger pala kala ko quarterly palit nun ahahahaha di pala.
Let’s give them time to improve especially know that they know the bloggers sentiments diba.
@ Chris A Maybe it’s randomly selected? Or maybe the ads were place on those who answered the e-mail they sent early this year? Maybe they should really post an FAQ talaga.
@ Sassy Mom thanks ako rin I think I deserve to be a finalist ahahahaha (nagbuhat ng chair!)
Now that Nuffnang read all this I think they will do the necessary change too. Good luck to all of us!
@ Pehpot well someone should tell Nuffnang the issues blogger thinks about them and since I was asked then I spoke my mind freely.
@ Lemuel I think they need to fix the issue about the blog ad placement, although I think they put glitterati members as a priority when placing ads too.
@ Chuvaness How I wish ako nalang nanalo ng lapto hahahahaha siguro di ko susulat to kung ako nanalo? Nyahahaha joke!
Yeah I agree they are still a bit “unorganized” pa maybe stress got the best of them because of the high expectations set on the. But yeah I was surprised you were not getting anything akala ko nga ikaw ang big winner dahil kahit isa di ka natatwag! But yup luv them the same they are very nice people naman.
@ Jori ahahaha ako I wanna be a movie blogger para makalibre ng sine laluna premiere showing nyahahahaha gusto ko Angels and Demons, kaso chopseuy ang blog ko eh anything and everything goes kaya siguro di magqualify, pero I do some reviews lol.
But yeah nakasasama lang ng loob when a “con artist” “fly-by-night” blogger wins diba.
@ Badet yeah biggie issue yung sa Sony talaga and the blog age and traffic should be a consideration din talaga.
They are relatively knew so they will learn as they go.
@ TY Chris will grab it later
@ Jan ahahahaha oo issue yang ad placement I got an e-mail from Nuffnang reminding me to place the side bar sky scrapper add on top eh pag ginawa ko yun masisira lay-out ng blog ko ayaw!
@ Azrael ako I will continue to join the contest as long as I love the topic kiber manalo or matala basta enjoy ako sa paggawa ng post. Sa featured blogger pala kala ko quarterly palit nun ahahahaha di pala.
Let’s give them time to improve especially know that they know the bloggers sentiments diba.
@ Chris A Maybe it’s randomly selected? Or maybe the ads were place on those who answered the e-mail they sent early this year? Maybe they should really post an FAQ talaga.
@ Sassy Mom thanks ako rin I think I deserve to be a finalist ahahahaha (nagbuhat ng chair!)
Now that Nuffnang read all this I think they will do the necessary change too. Good luck to all of us!
First off, I think you really deserve to be a finalist.
Anyway, I also emailed Nuffnang regarding the ad things. I asked them regarding the qualification for an ad. I know for one that publishers would want to consider traffic but how come I can see their ads in some blogs that has not been updated or quite inactive. Plus the fact that I saw their ad in my blog for a couple of hours and then it was gone.
They have to sort these things out…
By the way, thanks for sharing your thoughts.
I was also figuratively banging my head on Nuffnang’s criteria. If they only show some transparency on how will their ads run on someone’s blog. What usually happens is when Blogger A’s blog started showing ads either on any of the 3 Nuffanag ad spots while the Blogger B, Blogger C, and Blogger D who all have decent number of traffic is scratching their heads asking why aren’t there any ads on their blogs. If only Nuffnang would release a FAQ or an announcement about this sort of things.