A mock election conducted by the COMELEC showed that there are voters who still don’t know how to cast their ballots despite the numerous efforts of different sectors to educate the voters regarding the automated voting system that will be used for the May 2010 elections.
In line with this Krispy Kreme launched their own voters education campaign called “Vote 2010: DOugh Your Part”. Part of their campaign is a mock ballot/ sample ballot they created wherein voters/customers can choose their winning doughnut and coffee, similar to how the real ballot will look like.
“We wanted to make it a fun learning experience for the voters”, Mark Gamboa, Marketing Manager of Krispy Kreme said. “This will help them prepare for the real, automated voting system.” He adds.
Part of the advocacy is the launch of the limited edition Krispy Kreme Vote 2010 doughnuts which will be available on May 8 to 10, 2010.
And on the election day itself, after voting on May 10, 2010, troop to the nearest Krispy Kreme store flip your finger marked with the indelible ink and get a free Krispy Kreme Orange You Glad Chiller!
VOTE 2010: DOugh Your Part Launch Event Photos
