Advocacy

Click And Save Marine Biodiversity

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What if I tell you that with just a click of the mouse you can save marine biodiversity would you be as click happy like you are when you browse Facebook?

The World Wide Fund for Nature (WWF) has come up with another innovative way to encourage people to contribute in protecting Philippines marine environment for lifesaving food security via the ‘I Click, I Save campaign.

Marc Nelson clicking and saving

The I Click, I Save campaign empowers everyone with internet access using a computer arrow clicker as a weapon of choice to save the marine biodiversity.

“With the I Click, I Save campaign the computer mouse’s arrow becomes a conservation tool for Filipinos to do something to help save the Philippine marine environment.   All they need to do is visit WWF’s website and make a meaningful donation,” said WWF President and CEO, Lory Tan. “More than simply raising awareness of the issues that plague our marine environment, this campaign gives the Philippine public a chance to be part of the solution. While Filipinos are proud of our coastal attractions that rival the world’s best, most fail to recognize that these areas are rapidly deteriorating.  This affects the marine food chain – spreading a rapidly expanding blanket of threats over habitats, species and the 40 Million Filipinos who depend on seafood as their primary source of protein.”

Preserving marine life saves people’s lives.  For a small monthly contribution help WWF educate individuals and corporations on how they can participate in eradicating environmental threats.   Visit wwf.org.ph/donate to learn more about I Click, I Save. All donations shall benefit WWF conservation efforts within the country.

Mang Embet

To cite, WWF’s community-based ecotourism transformed Donsol’s economy, becoming a 1st class municipality by the end of 2009 from a 5th class municipality in 1998. TIME magazine named Donsol as one of Asia’s “Best Animal Encounters”. With this, job opportunities opened up for the locals, providing a sustainable source of income to former blast fishermen like Embet Guadamor as a Butanding Interaction Officer (BIO).

Mang Embet, was a beneficiary of the WWF projects.  During the launch of I Click, I Save campaign hosted by Marc Nelson he told us how WWF change his life from a simple fisherman who just get whatever he can, he is now informed that he can’t do better.

“Ten years ago, I used to eat dolphins,” Mang Embet told us in Filipino.  “I didn’t know how precious these creatures were, all we know is as long as they can be eated, its fine,” he elaborates.

“But when WWF came and taught us about the importance of every living thing in the ocean, we don’t just get whatever we can, we now help protect the marine biodiversity.  Through this our livelihood doubled.” Mang Embet happily told us.

He said there are more tourist in Donsol that they could handle, but he is not complaining.  Mang Embet is now a Butanding Interaction Officer in Donsol.

WWF  marine conservation programs from Cagayancillo, Palawan to Donsol, Sorsogon, WWF-Philippines focuses on environmental sustainability as a means to providing for local communities.

The I Click, I Save campaign only accepts credit card donations for now, but by the next months to come options like ATM contributions and SMS contributions will be available.

Marc Nelson also demonstrated that contributing to WWF using your credit card is safe, he was sort of the key man insurance for the launch.

WWF Team with Marc Nelson

Marc Nelson and Earth :) Clicking and Saving :)

Let’s all do our part in saving our planet!

Stay gorgeous everyone!

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6 Comments

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  1. Agree with Lourdes.

    I want my grandkids and their grandkids to experience how beautiful our marine life is.

    On my bucket list – meet butanding in person. 🙂

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