Campaigns & Grey was the ad agency hired by the Department of Tourism to create a new tourism campaign slogan and logo for the Philippines and here is their statement about the released Pilipinas Kay Ganda tourism campaign logo and slogan:
I say charge it to experience and better yet since its the digital age you can ask for more feedbacks and suggestions from the people via any social network.
This reminds me of the GAP logo that was changed recently but reverted back to its original logo after the people went ballistic criticizing the new one.
Have you joined the help DOT find a new campaign logo and slogan on Facebook?
Stay gorgeous everyone!
4 Comments
@ Dennis Bea and Den I think since C&G says they were not paid to do the job kaya ganito lang ang output nila?
I thought there are more other designs and logos ? the ones in the Press Release doesn’t look outstanding either …
“The intention of this particular concept was to come up with a novel line that visitors would find memorable, similar to Hawaii’s ‘Aloha’ or even Japan’s ‘Irrashaimase’…”
isn’t this why our beauty contestants always say “mabuhay”? i get that it’s not a greeting like aloha (hello or goodbye) or irrashaimase (welcome), but hell, mas lalo namang hindi salutatory ang “kay ganda”.
client problems aside (and i KNOW what that’s like, i work in the same industry), it seems like a poorly done concept that reeks of lack of research.
Hay ano ba yan. Iba naman kasi ang visual pegging to outright copying. These are merely studies. Kulang pa nga ang 5.
DOT must be the stupidest client in the universe. How can one develop a slogan & a logo in isolation… without an inkling if these “elements” have legs and will meet desired goals – if any?
My only advice to their next agency – integrity before commerce.