Instagram is one of the most promising social platforms for business promotion. First of all, the popularity of this network is growing extremely fast. Therefore, Instagram users demonstrate high engagement with each other and with brands represented in this network. Secondly, Instagram allows you to publish and consume visual content that is perceived by users a thousand times faster than text. Add here the ability to use Instagram literally on the go with the help of mobile gadgets. It turns out that Instagram is almost an ideal social platform for a modern man who lives in a crazy city pace. Thirdly, unlike traditional social networks, platforms for the exchange of visual content successfully generate immediate conversions.
After reading this article, you will no longer doubt on the effectiveness of using Instagram to promote your business. You will also learn how to promote your projects with Instagram.
Why business needs Instagram
The easiest way to answer this question is to look at the statistics. According to the Pew Research Center, 17% of the total number of social networks users over the age of 18 scroll their account in Instagram every day. Young people aged 18 to 29 years are the core audience of this social network. Instagram is platform for the generation of millennials, who often make purchasing decisions under the influence of social media. Instagram users are actively using this network. 57% of owners check the account at least once a day, and 35% do it several times a day.
Here are some useful tips on using Instagram to promote your business
If you sell services, such as insurance, online trading or laptop repair, look for customers on Facebook and other traditional social networks. Visual social platforms, including Instagram, are more suitable for selling goods. Clothing, cosmetics, DIY and hand made products, photography, decorative products – these are some of the categories of products that you can promote in Instagram.
The following tips will help you engage your customers:
- Subscribe to the Instagram for business blog update
This how, you will find tips for using this network to promote projects. You will also be able to get notifications about new features and examples of successful use of Instagram by reputable brands.
Optimize your company profile in Instagram
Optimization will make your company profile visible to search engine users. In addition, an optimized profile will not let them get lost after landing.
Post photos of your goods
Convert an account in Instagram into a storefront. Invest in creating professional photos. When you take a pick of your makeup using a cheap camera, it will not look beautiful. When the photo was taken on a professional camera, your makeup will look perfect and you will get new clients.
- Add a hashtag to the photo
Hashtags help the target audience find your products.
If you think, Instagram can be your platform for business promotion, the only way to grow your audience and become more influential is through tracking the right metrics. You don’t want to put your blood, sweat, and tears into an Instagram marketing strategy without knowing how successful you are and in what ways you can make it better. Go check out Campaign Monitor article 6 Important Instagram Metrics for Your Brand, this service can help you grooving your business in Instagram, Facebook and in any social network.
Let me know, do you think Instagram is the right place for the business?