The Pink Ribbon: Estee Lauder’s 20th Anniversary On Breast Cancer Awareness

Estée Lauder Companies is celebrating it’s 20th  Anniversary of its global Breast Cancer Awareness (BCA) Campaign.    For 2012  the  BCA campaign theme is :“Courage. Believe in a world without breast cancer. Know we’re here until it’s true.”   This bold, and empowering message would like to highlight the company’s undying commitment to defeating breast cancer through education and medical research, which is what they have been doing for 20 years.   It is also their way of celebrating the life and legacy of BCA Campaign Founder and Pink Ribbon co-creator, Mrs. Evelyn H. Lauder.

ELC 2012 BCA Campaign Logo (with Tagline)

This 20th year  milestone of the BCA Campaign is dedicated to the tremendous courage of Evelyn Lauder and her unwavering commitment toeradicate breast cancer. In 1992, during a time when thousands were dying from the disease yet it was only spoken about in whispers, she launched The BCA Campaign to raise awareness for the disease, encouraging women everywhere to practice breast health, while working tirelessly to raise funds for the critical research needed to find a cure. Twenty years later, The BCA Campaign continues to carry on Evelyn Lauder’s mission, inspiring women and men alike to find the courage and encourage others to tenaciously fight for a world free of breast cancer. The BCA Campaign is active today in more than 70 countries, has raised more than $35 million to fund 140 Breast Cancer Research Foundation® grants for medical research and this year alone supports 13 research grants across the globe. The BCA Campaign will continue spreading its lifesaving awareness message globally in the hope of a world in which breast cancer no longer exists.

Fabrizio Freda_Elizabeth Hurley_Evelyn H. Lauder and William P. Lauder

The 2012 BCA Campaign was conceived by Jim Nevins, Senior Vice President, Global Creative Director of Clinique and Aubyn Gwinn, Executive Director, Clinique Print Design with image photographed by Patric Shaw.


To honor this commitment, Estée Lauder is launching a first of its kind, interactive and global Facebook Timeline application MILESTONE OF COURAGE. The initiative encourages users to share milestones of courage via personal photos, posts and stories.  I am inviting you all to share your milestone of courage on your other favorite social media networks such as Twitter, Instagram, Tumblr and Viddy using #BCA20.

By sharing your inspiring stories and your very own milestones – you are sharing your support and word of encouragement and by using the Estee Lauder Milestone of Courage application on  Facebook and sharing it in with your network  you show are showing us that you too believe in a world without breast cancer.

ELC 2012 BCA Campaign (PR Visual)

FYI: The BCA is donating $1 to the Breast Cancer Research Foundation for every shared photo or quote during the month of October up to a maximum of $25,000 so PLEASE Join the campaign share your stories!

Stay gorgeous everyone!


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I am a storyteller. Enabler. Fashion, Beauty, Travel and Lifestyle Blogger. An advocate of autism awareness, women's and children's rights and the environment. A single parent of a person with autism. A former Journalist. I am not an expert I am experienced. I do what I love no regrets.If you need anything email me at : earthlingorgeous (@)

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