The Pink Ribbon: Estee Lauder’s 20th Anniversary On Breast Cancer Awareness

Estée Lauder Companies is celebrating it’s 20th  Anniversary of its global Breast Cancer Awareness (BCA) Campaign.    For 2012  the  BCA campaign theme is :“Courage. Believe in a world without breast cancer. Know we’re here until it’s true.”   This bold, and empowering message would like to highlight the company’s undying commitment to defeating breast cancer through education and medical research, which is what […]

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