Caronia The Sound of Color Campaign Launch

If there’s one Philippine made nail polish brand I know, it’s Caronia. Even before I learned how to be “kikay” Caronia is already there I can even hear the tune of their old jingle from the 1980’s in my mind each time I hear the name of the brand. And a little throwback of course who can also forget the classic Tropang Trumpo doing their chicken dance Caronia…Chicken! Remember?

Last night, Caronia, the nail polish brand that caters to the modern Filipinas, launched The Sound of Color campaign which highlights the brands 72 bright and trendy new shades as a tool that can allow women to express themselves and embody the dynamism of the different genres of modern sound. The campaign will kick of with the call for entry to their jingle making contest inviting bands with 5 members to create their own rendition of the latest Caronia Jingle as performed by Grace Note during the event.

Finalist and the winning entry for the jingle contest will be showcased at The Sound of Color Music Festival,a 4-hour music extravaganza that will be held in November at the SM North EDSA Sky Dome. The festival will also feature the best acts from the local music scene today.  To know more about the Caronia Jingle contest visit www.caronia.com.ph

“As a pioneering and time-tested nail care brand of the hip and trendy, we believe that color’s timeless and universal appeal can be great way to empower women to be confident enough to share their passions, carve their own path, and eventually change the world, by channeling creativity in expressing their true self,” said Olivia Soria, Caronia Brand Manager.

Meanwhile at the event held at the Hexagon Lounge of RCBC Tower in Makati, a showcase of color and sound was held with different boudoirs displaying pegs of Pop, Alternative and Rock. Attendees were invited to have a nailart done with a theme depending on the music genre they selected. Each guest can also select from any of the box of the Pop,Rock,and Alternative theme to take home with them as souvenirs.

The Pop boudoir

The Alternative boudoir

The Rock boudoir

Since I attended with my daughter I let her choose which boudoir she like and it looks like my daughter had a liking for Rock!

I also had my nailart done with the Rock theme kinda animalprint inspired. Inset photos with JR Bustamante and her rocking British Invasion nailart and Ana Gonzalez who went with the plain black nails!

Here’s the take home swag they gave us at the event. I give them A for effort, the boxes was so pretty and creative! It rocks! My mom loved the umbrella! She always get the umbrella! Haha!

And of course,if there’s a raffle, more likely than not I am one of the winners! I won this very useful set of nail care and foot care from Caronia. Something I definitely need and want! I will tell you more about them in another post.

How about you have you used Caronia before? If you were to choose a music genre that describes your choice of colors what would it be?

Stay gorgeous everyone!