DPC Reintroduced The Yellow Pages

Directories Philippines Corporation (DPC) reintroduced the Yellow Pages to the public last December 11, 2009 at the Music Hall, SM Mall of Asia with an entertaining magic show that culminated with an impromptu marriage proposal and wedding ceremony. With the help of new multi-platform search channels of DPC Yellow Pages, the groom was able to effortlessly stage a grand wedding that demonstrates just how the DPC Yellow Pages continues to deliver its promise of bringing both buyers and advertisers closer together.


The event validated the company’s testament that with DPC Yellow Pages, “kita agad!” because it was able to show that it provides a source of directional information in a manner that is both timely and convenient for the consumer. “Unlike the general search engines, which give thousands of generic search results, DPC Yellow Pages provides localized and specific information anytime, anywhere. Relevant search results are delivered in the manner that is most convenient whether in print, through the Internet, on mobile phones or through one of the Value Added Services it offers. Search results can also be limited to specific locations such as streets, buildings or malls making the search experience more locally reliable,” said Ms. Edna Villena, Vice President for Marketing.

DPC, however, doesn’t stop with the revolutionary commercial multi-platform directory services channels. To provide the complete total search experience, DPC created value-added services (VAS) customized for buyers and sellers with particular needs. VAS gives both consumers and advertisers more ways to communicate with each other –24/7 acceptance of customer inquiries via the YP Assist Call Center, a free canvassing service that matches customers needs with suppliers products and services: Yellow Canvass, a rewards program to encourage the loyalty among customers of advertisers: the YP Assist Concierge Service, free PC-to-PC calls via EYP Voice, and a digital mapping facility that allows advertisers to identify new markets: the DPC Geographical Information System (GIS).

The DPC Yellow Pages is all about enhancing the buyer’s search experience by offering them more than just phone numbers and addresses of restaurants, cinemas, or other commonplace lifestyle establishments. It has the most extensive database of businesses and business information in the Philippines, including supplier categories like bottle frosting, grain dealers, vault doors and everything in-between. DPC Yellow Pages changes the way consumers access business information by offering enriched information on multiple platforms, allowing users locate products, services, restaurants and all other enterprises with utmost convenience.

“Through the years, DPC Yellow Pages have brought buyers and sellers ever closer together through a compelling commercial search experience. The challenge before our company is to continue refreshing that experience in the age of high-speed, 24-7, global connectivity. We want to continue to revolutionize how customers use the Yellow Pages to look for what they need and allow advertisers to focus more on what is important to their businesses – selling,” said Ricardo D, Bautista, President of DPC. He adds, “Kita agad!’ works both ways – consumers instantly finding what they need and advertisers earning through their placement in DPC Yellow Pages.”

The celebration ended with the couple encouraging their guests to experience the magic of the DPC Yellow Pages. Whether they’re a ready buyer or an advertiser, by using the print directories, going www.eyp.ph on their PCs or wap.eyp.ph through their mobile phones, with DPC Yellow Pages, kita agad!