Advocacy, Events, Fashion, Shopping


I don’t know anyone who doesn’t like denim these days. I mean if the white t-shirt and LBD is a basic in every women’s wardrobe, I think denim is included in there somewhere, be it jeans, jacket, shorts or skirt, everyone out there has a piece of it.

The SM Woman and GTWbySM #DaretoDenim campaign launched at the SM Mega Fashion Hall is a call to every woman of every style, every age, and every size to wear denim and be proud of the body you have!


These women wore their jeans loud and proud. They all come from different walks of life but gathered together to showcase the beauty of wearing denim!

Included in the #DaretoDenim campaign are Emee Dy (teen ice-skating champ), Joyce Titular (former beauty queen), Kat Smorodina (model), Desiree Abesamisand Aya Abesamis (mother and daughter tandem), Melanie Le Trojes (model), Jack Manere (model), Angel Agustian-Co (woman of many roles), Annette Coronel, and Kimi Lu (full figured model).

Side by side with the dare to denim campaign launch was the last leg of the SM Ladies Night as SM Megamall where a flash sale that lasted for only 3 hours happened!

#SMLadiesNight Megamall

Most of the items from the SM Woman section and the GTWbySM is 50% off! Of course I was one of the first to arrive for the sale! Woot!

#DaretoDenim #SMLadiesNight SM Megamall

#DaretoDenim #SMLadiesNight SM Megamall

And here is my shopping haul! I bought some for me and some for my darling daughter! All these for Php2,000.00 only! Can you believe that!

#DaretoDenim #SMLadiesNight SM Megamall shopping haul

The shopaholic in me is very happy. This is the last #SMLadiesNight for the season, the next flash sale like this one will be announced. When? Stay tuned!

I do hope some of you were able to shop!

Stay gorgeous everyone!

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