Last week, January 30,2014, Barneys New York unveiled its new, Bruce Weber-lensed ad campaign, featuring a cast of 17 transgender male and female models. Though there are a few exceptions to the rule, (like Brazilian transgender model Lea nchy ad campaign), fashion hasn’t always been quick to embrace transgender models. This “Brothers, Sisters, Son & Daughters” campaign (the brainchild of Barneys’ Dennis Freedman), however, marks a strong effort to change that.
Barneys partnered with the National Center for Transgender Equality and the LGBT Community Center on the campaign and will donate 10% of all sales from its flagship stores and Barneys.com on February 11th to the charities.
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I must confess. When I read your title I thought why must they bring sexual orientation into a kids show (thinking big purple dinosaur). But those are some really nice pictures and some cute outfits.