Krem-Top leads the Change for the Better Campaign. The year 2014 is almost over and with that people have started a tradition and desire to start anew by having their New Me, New Years Resolution for the New Year.
This inspired Krem-Top coffee creamer to launch an campaign to kindle and challenge individuals to exercise a habit of changing for the better. Dubbed as Change for the Better, the campaign that started in 2012 is a call to action for people to commit and sustain the change to become better individuals, not just during the turn of the year but all throughout the year and beyond.
The campaign has grown from being a personal call to change to being nationalistic as the mission is not Just on one’s self anymore but on the entire nation as the Filipino spirit has been put into tests with the onslaught of recent calamities in the recent past.
Krem Tops Change for the Better campaign reminds us of the small distinctly Filipino traits that when rekindled can make our country better. This is coming from the idea that even small changes when put or done together can create a huge impact in the community. Change for the Better campaign reminds us of the innate Filipino traits that when practiced every day, can make our lives and country better.
This year, Krem-Top’s Change for the Better campaign looked at the values that are natural among Filipinos that will remind us of our identity and can strengthen our nationhood. Krem-Top’s Change for the Better campaign, with the guidance of renowned phenomenological sociologist Dr. Mina Ramirez of the Asian Social Institute, identified Five Core Values that defines the Filipino people. These core values make Filipinos different and stand out from the rest of the world and are vital for nation-building. Based on Dr. Ramirez’s study “The Filipino Worldview and Values” and her insights from decades of practice as a phenomenal sociologist.
The Five Core Filipino Values based on the Basic Aspirations of a Filipino are being Mapagpasalamat (Appreciative), Matatag (Resilient), Magalang (Respectful), Masigasig (Diligent) and Mapagmalasakit (Compassionate).
These words (which I roughly translate to English as roughly and close to the words true meaning as possible) are unique to us. Understanding these traits would mean dissecting the soul of a Filipino.”
“Filipinos may be hard pressed at times, but in general, we are rich. We are rich in natural resources; we are rich in our people. If we can just get to know more ourselves clearly and use our values to our advantage, we will become a better nation. It’s time to change for the better,” said Dr. Ramirez.
Alaska Milk Corporation’s Vice President for Marketing and Krem-Top Change for the Better campaign lead, Blen Fernando, is optimistic that this project aims tp create awareness about the need to keep or enrich or restore these core values of Filipinos.
“We hope that Krem-Top’s Change for the Better campaign will inspire us to be the better version of ourselves for the benefit of our families and our country. The public can count on our continued support to champion the Filipino spirit that will help make us a better and stronger nation.”
For more information about Krem-Top Change for the www.facebook.com/AlaskaKremTop or follow @kremtopPH on Twitter.
Stay gorgeous everyone! #BidaChanger #ChangefortheBetter
