It’s a no-brainer. Bring a scoop of ice cream to a kid anywhere in the world and the kid will immediately flash her pearly whites.
Not really, especially if the child has clef lip and clef palette. Smiling is something they find hard to do because of their condition.
Because of that Baskin Robins, who is celebrating their first year in the country decided to partner with Operation Smiles Philippines to bring smiles on the faces of children with facial deformities through their Baskin Robins Smiles Project #BR31SmilesProject.
Why only 31? It is significant to Baskin Robins 31 ice cream flavors that allows everyone to have different flavored ice cream each day of the month.
So, you ask how to bring scoops of smiles to 31 kids with Baskin Robins? Four simple steps.
- Buy a limited edition campaign badge with frequency card for php100.00 only and get a free junior scoop of ice cream. The proceeds of the badges sales will go towards funding the #BR31SmilesProject. The frequency card entitles customers to a freebie every 3rd visit.
- Or buy the special Smiley Cake where 20% of the cake sales will go towards the campaign
- Or buy two regular double scoops of ice cream any flavor and php31.00 of the sales goes to the smiles campaign.
- Or post a selfie with the #BR31SmilesProject on your social media accounts using the hashtag. Every post is equal to one peso.
*If you want to know, an operation cost about php15,000.00 per child.
Bringing smiles to everyone, especially children, has been deeply rooted in Baskin-Robbins’ humble beginnings. The ice cream company was founded in 1945 in Glendale, California by Burton Baskin and Irvine Robbins, ice cream enthusiasts and brothers-in-law, whose passion inspired what is now the world’s largest chain of ice cream specialty shops.
IceDream Inc. exclusively operates Baskin Robbins in the Philippines. During its first year of operation it has successfully opened 5 stores with a view to expand further and cater to ice cream enthusiasts all over the metropolis.
Operation Smile is an international children’s medical charity conducting year-round nationwide missions to provide free surgeries to children with cleft lip, cleft palate and other facial deformities.
For more information about Baskin-Robbins 31 Smiles Project; visit www.baskinrobbins.ph or check out their Facebook (facebook.com/baskinrobbinsph), Twitter and Instagram (baskinrobbinsph) accounts. Visit Baskin-Robbins shops at the Central Square, Bonifacio Global City; Greenbelt 5, Makati; Ayala Fairview Terraces; Trinoma Mall in Quezon City and Glorietta 5, Makati.
Now there’s more reason to indulge on ice cream and smile!
Stay gorgeous everyone!
