So Surreal Rustan’s Beauty Addict

I don’t know anyone who is not impressed or enticed with something beautiful.

Recently, Rustan’s had gathered together all the beauty aficionados in one gathering . Aptly entitled So Surreal, the annual affair spotlights the Philippines’ only luxury one-stop beauty shop’s affiliated brands and products through a dreamy lens. Transforming the floors of Rustan’s Makati into an all-white wonderland illuminated by contrasting neon pastels, Beauty Addict continues its four-year streak with whimsical installations and picturesque surreal elements, turning one’s imaginative beauty idea into reality.

What I enjoyed much about this So Surreal Rustan’s Beauty Addict event was getting to try all of Rustan’s The Beauty Source’s brands as I participated in games, activities and workshops from the likes of our favorite beauty brands such as Chanel, Clarins, La Prairie, Estee Lauder, MAC Cosmetics, NARS, Deborah Lippman, Acca Kappa, Diptyque, and Nuxe.

 

 

Beauty heavyweights and well-loved labels celebrating milestones this year will also have designated counters at the event. Among the assemblage are year-old Korean brand Areum, 20-year-old makeup label Laura Mercier, nail care colossus OPI, and French favorite L’Occitane, which respectively mark 2016 as their 35th and 40th anniversaries. Newcomers to the Rustan’s roster such as the algae-anchored Algenist, the all-organic Neal’s Yard Remedies, and perfumer Maison Francis Kurkdjian––the newest addition to the round-up––will be ready to welcome attendees as well.

 

 

 

In keeping with Beauty Addict tradition, Rustan’s continues to give back. Carrying on last year’s set-up, every photo taken at the Charity booth and uploaded online with the hashtag #RustansBeautyAddictGivesBack will equate to a donation to the chosen charity of Rustan’s, ICanServe Foundation, an organization that helps women with breast cancer in the Philippines.

Providing full-fledged beauty junkies with the best of the best, So Surreal promises even better benefits for Beauty Addict cardholders. Every P200 purchase entitles members to a new point that may be used to obtain premium cosmetics, fragrances, toiletries, spa services, and merchandise from Rustan’s The Beauty Source. Customers may avail of Beauty Addict membership with any single receipt purchase of P2,500 and above at the Rustan’s Cosmetics, Fragrances, and Toiletries Division.

All of this is just the surreal beginning. With Manila’s freshest, finest and most fashionable in tow, Rustan’s, together with its partners Metrobank and Moet Hennessy Philippines Inc. advocates yet another year of looking good, feeling good and doing good, all in the name of beauty.

I have hoarded a lot of beauty stuff at this event which until now I have not able to look at because of my busy sked! I promise I shall show it all to you when I have the time. I will make time.

Stay gorgeous everyone!