Contrary to the usual choice of hues for tropical summer setting—floral designs, neon or pastels are the most likely preference for getups. BUM takes on a different route by launching their Black Summer Collection..
Taking it’s cue from their successful “Unleash Your RealiTee” campaign the BUM’s Black Summer Collection is another unconventional attempt to provide an alternative inspiration for today’s youth clothing.

Black Summer Collection offers a unique blend of designs and hues matched with its overarching black theme. It creates varied physical and psychological effects for its intended market—the Filipino youth. Black is being capitalized by BUM because it reflects and communicates—glamour, sophistication, and exclusivity altogether.


Black Summer Collection is available in all of BUM’s boutiques and leading department stores nationwide. For more information about BUM’s Black Summer, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.
Stay gorgeous everyone!