B.U.M.’s Collar-Up Collection Launch

Colars-Up in this hot and humid Philippine weather?  Why not?  If students and yuppies can take wearing jackets and cardigans why not have their collars-up right?

B.U.M., one of the country’s leading brands in apparel once again takes to center stage their newest collection that si definitely created to reflect the youth’s unpredictable flair for fashion.

B.U.M. Collar-Up collection was launch last Tuesday at an exclusive fashion show for bloggers at the 42nd floor of the Discovery Suites in Ortigas.  The collection is now on the racks for the back-to-school season and it speaks of a whole new fashion statement, wearing their collared shirts with a twist.

The Collar-Up collection showcases collared shirt for males and females, worn upright to flaunt the bright fashionable colors. The collars come with a special design or logo at the back so wearers would definitely want to flaunt and have them collar up.
Plaids, houndstooth and a wide selection of prints scream a distcit mark that Bum’s modern Goth feel exudes.  Needless to say, the collection is a re-invention of the classi way of wearing collared shirts.
Bum’s Collar-Up Collection
B.U.M. Black-and-White / Goth Collection



B.U.M. image models Marvin and Dino minus Empress Shuck

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