Clever shoppers already know that when shopping through the web (e-commerce), it just takes a bit of that extra push of motivation and research to beat the stickerprice on almost any item. Retailers make the experience a labyrinth of discounts,promo codes and rewards cards — most people end up getting discouraged andpaying the full price. But with Sears, you are fully assured that every click on a Sears coupon is worth every peso you could save.

Over the years, many popular Sears brands have come and gone, leaving behind them proud legacies of many satisfied customers and significant cultural impact. Brands such asJ.C. Higgins sporting goods, David Bradley farm implements, Harmony House furniture, Coldspot appliances, Silvertone guitars and many others have all carved their niches in history. Other brands have survived the test of time at Sears. In 2002, both Kenmore and Craftsman celebrated their 75th anniversaries, and DieHard celebrated its 35th anniversary—and all did so with a series of new products plus reputations that outpace all of their competitors’.
All Sears’ brands past and present have interesting stories behind their products,their staff, the origins of their names, and more.