A Washing Machine That Can Wash Dry Clean Only Specific Clothes! Electrolux Launches FashionCare Campaign @ 15th Anniversary Gala #ElectroluXV

Electrolux FashionCare Council

I was invited to Electrolux 15th Anniversary Gala  held at the Shangri-la at the Fort and one of the revelations that struck me was finding out  that there is finally a washing machine that can actually was dry clean only specific clothes .  I know right!

This was exposed during the discussion at the grand launch of Electorlux FashionCare Campaign that coincided with their 15th Anniversary Celebration.  It was members of the FashionCare Council, composed of FashionCare ambassador Rajo Laurel, and Council Members Amina Aranaz-Alunan, founder, executive director and teacher of SoFA Design Institute, and Creative Director of fashion accessories and bag label ARANÁZ, and Janice Villanueva, successful mompreneur and founder of Mommy Mundo, who actually made the expose.  They will also be the ones to help educate consumers on how to care for their clothes especially especially with the use of Electrolux.

“Even though we now have advanced technologies in washing machines and tumble dryers that can take care and prolong the life of our clothes, there’s still a notion that the best way to take care of delicate and fashionable clothes are through hand washing and dry cleaning,” said Andrea Pionilla, Country Marketing Manager of Electrolux Philippines. “This is why we initiated the FashionCare Campaign to introduce a whole new way of washing with Electrolux that is designed to fit perfectly into your lifestyle, and is suitable for all kinds of garments.” Laurel uses Electrolux’s products, showing that Electrolux can care for the most delicate fabrics in a satisfactory way.

“My passion for clothes extends to how I take care of them. You can actually take care of delicate fabrics and designer clothes without dry cleaning or handwashing. All you need is the right washing machine,” Laurel said. “My Electrolux UltimateCare Washing Machine does exactly that. It has smart features that actually take care of color and fabric, and you don’t actually have to dry clean anymore.”


The Electrolux FashionCare Council stresses that  with the innovative UltraMix™ technology in Electrolux washing machines , clothes from everyday items to delicate designer pieces, will retain their softness, shape and color assuring that your that your favorites clothes are looking newer for longer. 


Keep Favourites looking newer for longer with the Electrolux UltimateCare Front Load Washing Machines

The Electrolux range of UltimateCare washing machines comes with innovations that prevent fading of colors, shrinkage and misshaping. The UltraMix™ technology gives you the results of a hot wash for better stain and dirt removal, yet uses a lower, gentler temperature. Detergent and water are pre-mixed in a special chamber before the beginning of the cycle to maximize cleaning power at a lower temperature. It delivers deeper clean and 31% better colour care, to ensure your favorites look newer for longer.

El;ectrolux FashionCare Council

Besides the powerful yet gentle cleaning of UltraMix™, Electrolux UltimateCare washing machines extend the life of your clothes with the innovative Vapour Action, which is designed to soften fabric while reducing allergens by up to 99.9%. It means your clothes get better care, stay bright and feel fresh for years to come. The Woolmark certified cycle approved by the Woolmark Company, the global authority on wool, will safely launder your precious garments.

Electrolux UltimateCare utilizes the Eco Inverter technology that offers high energy efficiency and quality performance with minimal vibration. It reduces energy consumption by 75% and save time by 44%. You can also enjoy the flexibility and convenience to toss in forgotten items during the washing cycle with add clothes.

Better Care, Longer Wear with the Electrolux Cyclonic Care Top Load Series

Electrolux also unveiled its newest line of Top Load Washing Machines, also designed to give more care and result in less wear & tear of clothes in the wash.

The Electrolux Cyclonic Care Top Load series not only offers efficient clean through its Cyclonic Tub Clean feature, where the tub and pulsator rotate simultaneously to create a scrubbing action, but also delivers gentle care for your clothes through the Cyclonic Care Pulsator and the Prism Drum.

The Cyclonic Care Pulsator works by generating an upward water flow to help clothes circulate properly and reduce friction. Meanwhile the unique Prism-shaped Drum gently splits the dirt from the clothes the way a prism splits light, leading to a tangle-free wash that is gentler on clothes. For your woolens, the Cyclonic Care series also a Wool function, a cycle that dries this kind of garment with care.

The Cyclonic Care washing machines come with inverter technology that leads to energy savings and lower noise.

Discover how you can ensure your favourites look newer for longer, go to bit.ly/ElectroluxFashionCare and follow @ElectroluxPhilippines on Facebook and Instagram or @ElectroluxPH on Twitter.


Elecrrlux FashionCare Council

Electrolux Philippines’ elegant evening gala Pamana (heritage) truly lived up to its name as the company celebrated 15 years of thoughtfully designed appliances in Filipino homes with the promise of shaping living for the better.

Since its entry into the Philippine market in 2002, Electrolux has been supporting Filipino families with innovative appliances that are both insightful and progressive, displaying true empathy for the challenges facing mothers and delivering ingenious solutions and delightful experiences for them and their family.

From the Electrolux man who would “knock on your door, ring on your bell, knock on your window too,” this inventive company with Swedish roots has come a long way. It now offers a complete range of appliances that includes washing machines and dryers, refrigerators and ovens, vacuum cleaners and air conditioners, with Electrolux enjoying market leadership in vacuum cleaners and strong positions in No Frost Refrigerators and Washing Machines. Electrolux is also proud of being able to achieve significant growth year on year, a sign that the company has truly come home.

When it comes to marketing, Electrolux has been equally innovative. The company has also won accolades for its best-in-class marketing campaigns such as the Discover-E kitchen campaign, which invited Filipinos to re-discover their appreciation of Filipino food, culture, and heritage, and the Clothes & Hugs Wash-a-Thon, an advocacy campaign and clothes donation drive to help typhoon victims.

As it celebrates its 15th anniversary, Electrolux shared that its aim is to shape living for the better and improve the everyday lives of Filipinos. It means a renewed focus on what their products and solutions can help people achieve, to create experiences that will elevate everyday life and to be a driving force in sustainable living.  In the coming years, Electrolux promises to continue to deliver solutions on three fronts – Taste, Care and Well-being.

So honored to be a part of their milestone.






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