Ultra-powerful, compact and sophisticated laptops feature world-leading innovation and the latest technology for the next level of on-the-go creativity, with a modern new look
ASUS unveiled its all-new 2022 line-up of sophisticated, high-performance Zenbook Pro and Zenbook S series laptops, as well as exciting all-new 2022 lineup of Vivobook Pro series, Vivobook S series and Vivobook 13 Slate OLED Artist Edition laptops at an online launch event entitled The Pinnacle of Performance.
2022 Zenbook line-up – Incredible Comes From Within
The comprehensive new Zenbook Pro and Zenbook S portfolios include standard, convertible and dual-display laptops ranging in size from 13 inches to 17.3 inches, all featuring a modern new design and the latest high-performance 12th Generation Intel® Core™ H-Series processors or AMD Ryzen™ 6000 H-Series processors, up to NVIDIA® GeForce RTX™ 30 Series Laptop GPUs with the benefits of the NVIDIA Studio ecosystem, along with a dazzling array of performance- and productivity-enhancing innovations.
“At ASUS, we continue in our relentless pursuit for innovation to push everyone’s creativity to the next level,” said Rex Lee, ASUS Vice President and Head of Personal Computer BU. “Thanks to our users, ASUS has become worldwide No.1 NVIDIA Studio creator laptop brand. And since launching our most comprehensive OLED laptop line-up in 2021, ASUS has earned the worldwide No. 1 spot for OLED laptops,” he continued. “With the full enhancement of our brand-new Zenbook Pro and Zenbook S series, these iconic premium compact laptop series not only achieve the pinnacle of performance, but also feature stunning OLED displays, unique innovations, and a modern new look.”
During the event, a powerful new Incredible Comes From Within marketing campaign for Zenbook was unveiled by Galip Fu, ASUS Global Marketing Director, Consumer PC. “Over the last 10 years, the Zenbook series has been transformed, perfectly reflecting the ASUS journey in search of incredible,” he explained. “With our new 2022 portfolio, Zenbook moves to the next level. The incredible comes from within you, from all the people who see things from different perspectives, creating what has never been created. Zenbook is perfectly placed to support those who will not settle, so this year, we’re launching the Incredible Comes from Within campaign to continue in search of incredible.”
ASUS has partnered with NVIDIA to bring all the benefits from NVIDIA Studio to the new Zenbook Pro laptops, including software optimizations and pre-installed NVIDIA Studio drivers for enhanced performance and reliability in creative apps.
Redesigned for performance
The 2022 Zenbook Pro and Zenbook S series of premium laptops all feature a completely new ‘modern Zen’ look, giving them an uncluttered, sophisticated appearance, with new details such as stepped diamond-cut edge highlights and the new ASUS monogram ‘A’ lid logo. Continuing the Zenbook tradition, the emphasis is on elegance and portability combined with class-leading performance.
For unprecedented performance in a compact chassis, the Zenbook Pro and S series now use up to the latest 12th Gen Intel Core H-series or AMD Ryzen 6000 H-series processors. Maximum sustained performance — up to a 140 W combined thermal design power (TDP) depending on the model — is assured by new and improved cooling solutions across the range including ASUS IceCool, IceCool Plus and IceCool Pro. Additionally, Zenbook Pro 16X OLED (UX7602) and Zenbook Pro 14 Duo OLED (UX8402) introduce the new Active Aerodynamic System Ultra (AAS Ultra), an innovative auto-tilt mechanism that elevates the ASUS ScreenPad™ Plus secondary touchscreen or the ASUS ErgoSense keyboard to allow improved cooling and better ergonomics.