New! Levi’s® 501 In Color

Deemed Time Magazine’s “Fashion Item of the 20th Century” – the original Levi’s® 501® button fly jean is an American icon that has been woven and stitched deeply into our world’s cultural heritage. To celebrate Levi’s® 140th year, the brand shall focus on and tribute to its classic 501®.

The Evolution of the Levi’s® 501® Jean

Designed with uncompromised authenticity and tailored to perfection, the 501® jean has subtly evolved through the years – improving with age to provide every generation with the jean they need.

This season, the 501® jean is updated which gives a more contemporary fit featuring:
• a slightly bigger open up waist
• slimmer leg silhouette and bottom opening
• finer fabric
• reinforced stitching
• adjusted placement for larger pockets
• modernized belt loops, inseams and cuffs

Moreover, the 501® jean will be available in non-denim fabric and new bold colors including mineral red, chalk blue, and true chino. A lighter weight shrink-to-fit fabric offers an incredible, buttery-soft hand feel without sacrificing the fit and strength which are still true to 501® standards. The non-denim fabric is also woven with much finer and denser yarns giving it its delicate texture. By dyeing the yarn using bright and daring new shades, the 501® jean has, for the first time, truly entered the non-denim arena.

The evolution of today’s 501® jean has been driven by a commitment to craftsmanship and quality. There isn’t a stitch on the jean that hasn’t been reconstructed and improved to enhance this timeless product, while staying true to its essential core. We’ve done it all in the spirit of the original, with the same care, the same craftsmanship, and the same attention to every detail.

To know more, find Levi’s® online at www.levi.com.ph on Facebook (http://www.facebook.com/Levis) and on Twitter (@LevisPhil).