So I would assume Earthling’s regular readers will have the distinction amongst our posts. I would have you now my younger sister Earth has tons to do with this little school project of mine. She is my personal cheerleader, social media mentor and messaging coach. Here’s my elevator pitch in video format: LodRose on She Ka for Social Entrepeneurship + […]
(LodRose) My Thing on Reusable Shopping Bags These Days
When I received my very first reusable shopping bag at my usual shopping place, I was floored! It was free, it looked pretty cool and sturdy and yes, it bothered me a bit that the branding and logos of the shopping center was all over the place bordering on bad taste. It didn’t matter, I loved it and use that […]
Philippine Money Gets A Makeover
The Noynoy Aquino’s new administration wants everything new, after the flopped ‘test’ new tourism slogan/campaign, they launched our new money! Have you seen the new Philippine currency that will be out today? They are so nice and colorful, kinda look like the Dirhams (Dubai currency) or the Pounds (UK currency) but it was a good move especially removing the sad […]
PH 1B Reintegration Aid for Returning OFWs
By: LodRose I’m all for that very noble intention, but am afraid as to who’s going to cook up these reintegration programs and the actual content of the financial literacy and management training that will be provided. This comes from the Pre-Departure Orientation Seminar (PDOS) that I attended prior to leaving for my Dubai assignment a couple of years back. […]
Campaigns & Grey’s Statement On “Pilipinas Kay Ganda” Fiasco
Campaigns & Grey was the ad agency hired by the Department of Tourism to create a new tourism campaign slogan and logo for the Philippines and here is their statement about the released Pilipinas Kay Ganda tourism campaign logo and slogan: I say charge it to experience and better yet since its the digital age you can ask for more […]
My Take On “Pilipinas Kay Ganda” Tourism Campaign
The first time I heard about the tagline/campaign slogan Pilipinas Kay Ganda I thought it was another new noon time variety /game show from one of the biggest TV stations in the country ABS-CBN. So, is this another show they’re gonna put up to counter the show of their declared rival host Willie Revillame who moved in to the newest […]