A Beauty Shopping Tour @ Beauty By SM

The all-new and improved beauty section of SM Makati Department Store is something every women in the world would definitely drool over.

Beauty by SM as they coined it, is the new haven of nothing but the best cosmetics, fragrances, skincare, personal care and wellness brands in the country.

I was invited for a tour at this new flagship store of Beauty by SM in SM Makati yesterday and I was floored! They have created an entirely new look and incorporated a more spacious design and feel to their beauty section.

This is actually my favorite part of the store. A huge Revlon digital store where you can mix and matched different shades of lipstick, blush-on, eyeshadow and eyeliner on a model. There are different models representing different skin colors from light to dark shade. I love playing with it it was like the one they use at the Minority Report it’s so high tech! All shades and colors of make-up you find in the digital make-over matrix can be found in the store.

Another unique element they have is a dedicated Men’s Zone which is armed with a complete roster of personal care products specifically designed for men’s needs. It is what we jokingly call as the “day care” center for the men in our lives as we do our shopping for our cosmetics, fragrances, skincare, personal care and other wellness brands we could find in the Beauty section.

Exclusive Items

New skincare brands Tri-aktiline and Clinelle join Pond’s, L’ Oreal, and Olay to make Beauty by SM a haven for skincare. All time favorites Watsons Own Label and Exclusives make a mélange of great gift choices when looking for hair, body, and skin care Christmas presents. Sure to put a smile on the faces of sisters and girlfriends are Beauty by SM’s Cosmetics counters full of special treats from Revlon, Lola, and Covergirl, while Fragrance Gift Sets from Calvin Klein, Ralph Lauren, Givenchy, Hugo Boss, and Lacoste make scent-sational, ready-to-give Christmas gifts.

“Our second reason to celebrate is our wide range of holiday offerings,” Victoria Encarnacion, Business Unit Director of Beauty By SM said. “Along with revamping our store’s look and feel, we always ensure that our shelves offer nothing but the best cosmetics, fragrances, skincare, personal care, and wellness brands in the country. This year, every shopper who enters Beauty by SM will most certainly find gift ideas for their family and friends. Coupled with the new design of our flagship store, Beauty by SM is the perfect shopping destination this Christmas.” she added.

Beauty by SM is a project of SM together with Watson.

Exclusive finds:

Beauty by SM now has Tampax Tampons!

Disposable toilet seat cover

Clinelle

Lab

Lola

Ianti

White-Glo teeth whitener and stain remover