Some women would do anything for a beautiful dress. This was the general premise for the recently concluded Nestle Fitnesse Challenge in which contestants were asked to follow a regulated diet that centered on the breakfast cereal for 14 days for a chance to win a wardrobe of designer pieces….
So goes the first paragraph of Cherry Tan’s article in the Fashion page of the Manila Bulletin. Ms. Tan is one among the many fashion writers and celebrities we were able to mingle and bond with during our victory dinner at Lolo Da’s Brassiere in 6750 Makati.
Four women prevailed over the regimented diet as well as the online voting and come to claim the prize in the end. Under the monicker Team Earthlingorgeousness, Earth Rullan, Kessa Thea Peralta, Belle Marquez and Rowena Zaballa were able to lose more than the mandatory two pounds with the 14 days and win virtual strangers over their fitness diaries, online records of their cereal-fueled journey. The internet indeed, played a large role in the competition, not only as the means to clinch the win, but also as the venue where these four now-fashionably clad women met.