The Forever 21 Mastercard Launch Party @ Prive

(EG: I assigned Ruthilicious to cover the Forever 21 Mastercard Launch Party at Prive last  Wednesday, October 12, 2011 and here’s what happened as written by her)

It was a rainy Wednesday night! Indeed, it was raining with fashionistas clad with the most stylish Forever 21 outfit. Despite the storm announcement, and heavy traffic in the metro, girls (and yes, even guys) head over to the newly opened bar, Prive in the Fort for the launching of Forever 21 BDO Mastercard last October 12th.



This is something that I couldn’t miss! I looove Forever 21 even before it opened its flagship store to the Filipino market. So when the chance to cover the event was offered to me, I could only say “yes!”. I mentally scanned my closet thinking of something to wear (something that I haven’t worn, something that is from Forever21). The red backless minidress with cowl neck I had bought from Forever 21 online came into my mind. I just used it like a top and paired it with a tierred black skirt (yes, also from Forever 21!). I just thought wearing a minidress with such a plunging neckline and a knitted back detail is so daring; unless my goal is to catch colds that night.

This is Ruth aka Ruthilicious

So off I battled the traffic and heavy rain and when I got to the venue – I know there was no stopping for the F21 lovers. Fashionistas and F21 fanatics walked down to the venue with umbrella and killer stilettos in style.

I admit that I kinda outgrown clubbing but I love the interiors of Prive (which only opened last week). I turned my party mood on but I said no to alcohol because I still had work to do after the coverage.


More and more guests came in. Even men came in their best styles! For a second I wonder how would I dress if I become a man?

The event started soon after as hosted by Patty Laurel. She was wearing this nice tailored slacks and tube corset. She looked so put together.

The new Forever 21 Brand Ambassadors were introduced and they are just like you and me, they loooove Forever 21. Another common denominator that the guys and I (and Earth) has is that they also blog!

Tricia Gosingtian
Patricia Prieto
Danah and Stacy of
David John Guison
Lisa Kahayon
A fashion event is not complete without the Best Dressed Awards. Winners received GCs from Forever 21! Congratulations!

Jane Kingsu Cheng
Patty hosting the event

A video was shown to us showing the benefits of getting a Forever21 BDO Mastercard. I am a mastercard and BDO credit card holder. I have such a good relationship with BDO for 3 years now, and I know getting a new card wouldn’t hurt – so yes, I signed up for another card! I would love to have that Forever21 BDO Mastercard in my card holder. There is booth at the hallway where guests can sign up for F21 Mastercard. I was able to talk to one of the BDO teammembers during the event, and for those who are curious, yes they will also check the applicant’s credit standing and history.

The most fun part is the confetti shower! It is not your ordinary confetti shower because from those confettis, there is one tag which has Netbook written to it – grabbing it would mean you were the grand prize winner of a brand new Netbook! I prepared myself for the great battle. I turned off my camera and positioned myself, with a loud bang, golden round confettis showered the guests – I was like mad grabbing those confettis on air without even a single idea what the winning confetti looked like. Then everyone looked down, looked around, and picked up pieces of confettis scattered like decorated cookie bouquets . One must have looked for blue confettis because there were other consolation prizes from Chef Tony’s, Nivea and F21. I heard a loud shrieking and yelling behind me. Looks like we already got a winner of a brand-new Netbook.

I just kept on searching for those blue confettis, and saw something dropped, I grabbed it! I was a nanosecond faster than the tiny fingers trying to grab it too. Yey, I won a gift pack from Nivea! I love prizes!

It was a fun, fashionable night! Check out more pictures below:


The launch was just an appetizer, the main dish is served today! Head over to Forever 21 SM Megamall and go gaga at amazing pieces on sale at 50% off and grab those fabulous outfits the Forever 21 ambassadors are wearing that day!

(EG: Thank you Ruthilicious for an awesome coverage, you look hot in that red and black ensemble! The party looks fun, I see friends in there! Thank you again for your article. I hope you are still open for more coverage soon!  Ruthilicious also blogs at Ruthilicious on blogspot)

So, any of you went to the F21 Sale today? If you haven’t the sale is on until Sunday!

Stay gorgeous everyone!


  1. It’s an remarkable post in favor of all the online viewers; they will get benefit
    from it I am sure.

  2. I missed the sale. 🙁

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