Feiyue Sneakers Philippine Launch

(EG: From Europe, Feiyue Steps its Sneaker Collection Forward to the Philippines with an awesome launch party at Opus in RWM last Thursday October 13,2011 and Sugarsmile Ria went to cover the event for us, here’s her write-up)

If there’s one thing in life I could depend on, it would always be my shoes. They are my forever best friends. You can have a love/hate relationship with it, but it always take you to places. So its important to have a comfy and stylish pair… or two. Nothing could ever be more comfortable than wearing sneakers and Euro footwear icon FEIYUE could just be your new BFF!

Last Thursday night at Opus Bar, Resorts World Manila, Feiyue (pronounced as fei-yu-e) launched its latest collection for the sneaker enthusiasts in the Philippines. Born in Europe, Feiyue means “Flying Forward” in Chinese and was improved in 2006 by a French team who redesigned its quality and look. From its vintage designs, they conceptualized their sneakers to be more hip and trendy.

Since I was from work that day, I didn’t have enough time to go home and change. Good thing I have this trench coat with me that instantly (and magically) becomes a dress.

Sugarsmile Ria

I arrived with Krystle and was amazed when we entered Opus because Feiyue displayed a history wall. It was so cool, we couldn’t stop taking pictures of the sneakers that they displayed.

After getting our drinks at the bar, we were ushered inside the dark party area and spotted other bloggers who were were there earlier than us. Each table were provided flashlights and we were actually thinking what are we supposed to do with them. Mr. Alex Pluquet, Managing Director of Feiyue, then took over the stage and showed us the whole clip of the “Attack of the Werewolf” video.

The models ramped one by one, wearing Feiyue Shoes. Still at the dark room, we could use the flashlights to see the shoes closely. And by seeing them all, I wanted a pair to use during my travels because they look so comfortable and I’d be visiting other places in style 🙂 Oh, and when I thought their shoes are just made for guys, one of their representatives told me they’re unisex, and they have sizes for women too!

Now I can’t wait to get Feiyue Shoes. Want them too? They have different designs to fit your mood and the colors go according to your style. And they are now available at Shoe Salon outlets. (You can also.consider this in your husband gifts).

Thanks to Earth for letting me cover this event. 🙂 It was a fun night indeed!

(EG: Thanks Ria for covering the event sorry flickr is being wonky wasn’t able to post all your pics. Glad you enjoyed the night! Love your trench coat! Hope you won’t get tired covering for EG again. Ria blogs at sugarsmile.blogspot.com!)

Stay gorgeous everyone