So, stating this year, SM Supermalls might be celebrating the month of July as the Jeans month. To kick-off the event, they held a fashion show showcasing all the clothing brand who sells jeans product at the SM Megamall Atrium where fashion bloggers attended, even some of them appearing on the Jeans fest video ad campaign encouraging shoppers to Get Your Jeans On as the video put it It’s In The Jeans!
There were two parts for the fashion show as there was soooo many brands with Jeans product but the first one who did include Levi’s,Petrol,Next, JagThug, Krissa, LeePiper and RRJ. The next show included Forever21, Mango etc. but I didn’t attend anymore as I had some personal errands to do.
I was not able to take a shot of the video, or did they have a press kit for the event but here’s a shot of the girls taking a shot of the video campaign.