What is Red Cross x Ariel Aid Couture and How Can You Help?

What is Red Cross x Ariel Aid Couture and How Can You Help?

I am sure everyone is aware of the kindness of mankind when an out pour of support and donations in cash, kind add time flooded when the Philippines suffered the onslaught of Typhoon Yolanda.

Since then, the flow of clothing donations at Red Cross Philippines never stopped. To date, Ms. Gwen Pang, Red Cross Secretary General said they get 16,000 tons of clothes each year already!

Imagine that number!

What is Ariel Aid Couture?
Because of the bulk of clothing they get Ms. Pang decided to talk with the Procter and Gamble Philippines to help washing the clothes so they will all be clean when they give it away.

All the donated clothes they get are in good condition and are wearable, but some of them are too fashionable to give to peole in evacuation centers.

“Plus it would be unequal if we give this sort of clothing to someone but not give the same to the other.” Ms. Pang said. “Or just imagine how awkward it will be to give an evening gown to a calamity victim,right?”

Last year, 2013 for Typhoon Yolanda, these clothes were sold to shoppers who are interested to buy pre-loved and styled clothes. Ariel Aid Couture is a Pre-Loved Clothing Sale that converts all donated clothes into cash which Red Cross Philippines use to buy the most important items needed in their relief operations.

Clothes are converted to basic necessities. Here is infographic that will show you what each item of clothing you buy is equal to:

Ariel Aid Couture
1 top = 25 hotmeals or a medicine kit
1 bottom = 20 bottles of water or 2 wound cleanser kits
1 dress = 1 blanket and mat set or 2 mosquito nets
1 outerwear = to 2 food supply packs or 1 hygiene kit
1 celebrity clothing = 2 hygiene kits or 3 or 5 food supply packs
Isn’t that amazing?

Now you are wondering how can you be a part of Ariel Aid Couture and how can you help Red Cross in this endeavor?  There are 3 Ways to Join Red Cross Philippines and Ariel Aid Couture:

  1. DONATE! By donating your pre-loved clothes to Red Cross Philippines. You can call the hotline for pick-up if it is in bulk.
  2. VOLUNTEER! By volunteering! 16,000 of clothes is a lot, Red Cross needs people to sort these clothes out.
  3. SHOP! By shopping at aid couture event. The more you shop the more you help raise funds for Red Cross relief operations!

Prices of items sold at the #ArielAidCouture event starts at Php200.00 to Php650.00 while celebrity clothing starts at Php1,000.00 to Php1,500.00!    

With that said I am encouraging come shop at the Ariel Aid Couture Pre-Loved Clothes Sale event on Auguat 2 and 3, 2014 at Glorietta Activity Center and Market! Market! The shopping event starts from 10am up to mall closing time!  There will be about 10,000 pieces of clothes to be sold at this event!

It is guiltless shop until you drop event. A shopping spree you can do without feeling bad afterwards because the more you shop the more you help!  And believe me, all the goods sold at this event are worth it, there are branded and designer clothes and you can even buy a designer styled clothes from Ariel aid couture event.

In fact I was at the preview styling event held at the P&G office yesterday and the event was attended by the top Philippine fashion designers like Rajo Laurel, John Paras and Happy Andrada!

Aid Couture Ariel
Here’s a sneak peak of the clothes they styled:

Ariel Aid Couture
See you there!

Stay gorgeous everyone!

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