What is your Coca-Cola memory? Can you still #TasteTheFeeling of that moment?
My fond memories of a Coca-Cola was during my childhood. We used to live in big “compound” where all my father’s siblngs / my aunts and my cousins live together. In that place we always celebrate birthdays, Chirstmas, New Year, Fiesta together. A big extended family party all the time and yes, the Coca-Cola bottle is passed around like an integral part of the celebration.
Last night, Coca-Cola launched their biggest and newest campaign for 2016, the #TastetheFeeling Campaign . Coinciding with the launch was the revelation of the newest Coca-Cola Philippines brand ambassadors. They are the young and brightest stars of the Philippine entertainment industry of this generation.
Among them were Janella Salvador, James Reid, Enchong Dee, Ylona Garcia, Enrique Gil, Liza Soberano, who graced the event with their presence. Included in the lineup of new ambassadors were Alden Richards and Maine Mendoza but they were not able to make it at the launch.
The new campaign stresses on the feeling of having a Coca-Cola around in any ocassion or situation in our lives, be it good and memorable or sad and forgetable moments. #TastetheFeeling campaign wants everyone to make memories with the iconic Coca-Cola bottle on hand and cherish the memories forever.
At the launch the brand ambassadors show up on stage while Gary Valenciano, the first ever Coca-Cola Philippines brand ambassador 30 years ago was performing. You may take a look at the video I took from the event last night. You can also see the past campaigns from the 60’s and beyond in the video!