Herbal Essences Scentsual Shameless Pleasure Launch Party

Filipino’s are generally shy and easily embarrassed, especially Filipino women. As much as the modern days are here women who are provocative enough to admit what they find stimulating and exciting are seen as bold and vulgar.

At the Herbal Essences Scentsual Shameless Pleasure Launch Party held at Gramercy 71 last June 11, all the guest, mostly women, were asked to admit and encouraged to indulge on their pleasures! After all, there is no shame in seeking things that make one deliriously happy.

The return of Herbal Essences was marked with an event that had attention-grabbing, thought-provoking monologues about unapologetically admitting and seeking one’s own definition of shameless pleasure. The segment, Shameless Talk, featured two of the most colorful, candid personalities in the social scene—actress/host Kat Alano and writer Erika Paredes. The two talked about their most shameless pleasures, and how women should be empowered to openly chase after what pleasures them.

Highlight of the event is the playful reveal of TV host/celebrity blogger Divine Lee as the brand ambassador of Herbal Essences. Hot on the heels of appearing in a video where Divine was revealed as the woman behind the moans overheard at a coffee shop, gym, yoga studio and shower room, she gamely confessed her very own shameless pleasure.

Divine takes pride in and celebrates her reputation as a “babaeng bakla” – fun, spirited and naughty – headlining the hit podcast Becky Nights and expressing herself on Twitter while sharing her hilarious takes on anything under the sun through her blog www.divinelee.com. She’s also very open in declaring her affections for her boyfriend, actor Victor Basa.

Procter & Gamble Philippines decided on Divine Lee as brand ambassador as she epitomizes what Herbal Essences stands for: the female go-getter who’s naughty and nice, playful, adventure-seeking and unafraid to chase after what she wants.

“Divine Lee is the made-for-Herbal Essences woman. She is deliberate and bold in the decisions she has made both in her professional and personal life. Divine demonstrates how to want pleasure and act on it. She’s charmingly unapologetic about her pursuit of pleasure. She is a perfect fit for Herbal Essences which makes even the most ordinary act of showering pleasurable and rapturous,” says Pepe Torres, country marketing manager for hair care of P&G.

Inspired by the shameless confessions, the guests were encouraged to share their shameless pleasures publicly. Guests were treated to various pleasurable activities such as having their pictures taken at the naughty and sensual Shameless Shower photo booth, sampling deliciously sinful food selections and exciting admissions onstage about their shameless pleasures. The whole event area was suffused with a natural fragrance to highlight the refreshing scent Herbal Essences gives off, resulting in a scentsual shower experience.

The launch ended on a high note with a party headlined by DJ Callum to the delight – make that pleasure – of many who danced the night away.

Like Facebook.com/Herbal EssencesPH and follow Twitter.com/HerbalEssencesPH to stay up to date on the exciting activities planned for Herbal Essences.

Stay gorgeous everyone!