L’Oreal INOA: The Hair Color Of The Future Trade Launch

I just got home from the trade launch of  L’Oreall’s  INOA: The Hair Color Of The Future.  INOA stands for an innovation in hair color with no ammonia. The Philippines is the first Asian country to have the INOA color treatment.

Yes! You read that right a hair color that doesn’t have ammonia ergo no overpowering odor,  offers complete comfort for the scalp, optimal respect for the hair fiber, infinite color power and sublime shine.


Starting today your favorite salons all over the country will offer the INOA color treatment especially the L’Oreall partner salons like Studio Fix Salon, Emphasis Salon, Regine’s Salon, Piandre, Bridges Salon,  and David’s Salon to name a few.   Watch out for the INOA website where you can locate salons offering the INOA color treatment.

Meanwhile take a look at some of the photos I took during the event that only happens every 100 years!

Alex Carbonell of Studio Fix Salon wowed the audience as he danced his way while hair styling.

Karina Mantolino of Regine’s Salon, Andrea Zulueta of Piandre Salon, and Francis Lee of Bridges Salon showcased the hairstyles they can do with an INOA color treated hair.


Danny Katalbas of Emphasis Salon got a standing ovation for the marvelous creations he did for the show.  Everyone was floored with the hairstyles he showcased.  Amazing ! My favorite was the one with the  mechanical windmill hair ! Bravo!

I will be having my INOA color treatment soon so watch out for my review about the experience and the effect and feel of the product on my free from any hair coloring treatment hair “virgin hair” as they call it. I’m excited!

Stay gorgeous everyone!

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  1. hi Dianne, that sounds awful but so far that’s the best amonialess hair color I’ve tried, maybe you should talk to the people of L’oreal about this problem you had.

  2. L’Oreal INOA has been the worst thing that ever happened to my salon. The hair is destroyed ater the second color treatment. Bad fadage and dry as wood. It took me 6 months to recover from the loss of my clientele. I sold my stock on ebay and only got pennies on the dollar. Thanks for much L’Oreal. Aren’t you beautiful?

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