Fitflop Autumn/Winter 2011 Collection Launch

Guests gathered on the 25 of October at the 2nd floor gallery area of Greenbelt 5 for the launch of FitFlop’s latest 2011 Autumn Winter collection. Distinctly different from what most would envision, FitFlop’s product line this season consists primarily of boots in different styles, colors and cuts, all inspired by the earthy and placid tones of autumn and winter.

The leading premium sandals for women, FitFlop’s new collection took a welcomed expansion to now include more extensive and fashionable footwear for men as well. Models took to the runway showing off the new collection in a beautifully produced fashion show adorned with warm colors and autumn leaves.

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Featured as well were the top six winners from FitFlop’s Facebook fanpage online contest. The six, both men and women varying in professional, but who all share a similar love for the fantastic brand, walked the runway showcasing their favorite pairs. Ms. Rhea Lacson, a special education teacher, stole the show when the audience learned that she personally owns over 55 pairs of FitFlop.

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Attending guests were joined by FitFlop’s new global marketing manager, Ms. Irene Celli, who provided additional insight into the brand and new initiatives to make the it more fashionable inline with current trends. Likewise, Ms. Celli assured everyone that despite the revamp in designs, all FitFlop will still integrate the same famous muscle-activating, leg toning Microwobbleboard™ midsole that gives you a workout while you walk.

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FitFlop is exclusively distributed by the Primer Group of Companies. For a list of retail outlets or authorized dealers, please visit: www.primergrp.com or www.facebook.com/FitflopPhilippines.

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Model Ornusa Cadness in Mukluk Mini Chestnut Boots with Fur (P8,490.00)

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8 Comments

  1. Eep! Ugg boots. Sorry pero ugg boots really live up to its name – ugly talaga sya 🙁 Buti na lang Ornussa is gorgeous and she ‘worked’ it!

  2. Maganda ang boots kaya lang dito sa atin mainit pa din…to think na BER-months na… Love the dresses and the boots on the 8th pic=)

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