SM Cinema E-Plus Card Grand Launch

Movie addict,  here’s a privilege card that you will be glad to have in your wallets.  A card that will let you cut through the long lines and straight inside the movie house where your favorite movie is showing.

Yes, the recently launched SM Cinema e-Plus Card is the first of its kind in the country that gives movie-watching an exciting twist.  “We are innovating to provide our patrons more convenient access where they don’t need to fall in line when purchasing movie tickets. They just have to go straight to their cinema of choice and insert their card” says Ms. Sahara Jean Garnica, Senior Marketing Manager of  SM Cinema.

e-PLUS, which stands for Entertainment, Privileges, Lifestyle, Upgrades and Surprises, allows moviegoers to load credits on the prepaid card and easily upgrade it to a loyalty card for free. By upgrading it, cardholders can earn reward points for every use at any SM Cinema and Snacktime branch. The rewards are easily redeemable at e-PLUS booths available in all SM Cinema nationwide

On top of the reward point scheme, e-PLUS is loaded with VIP privileges, special promos like a 50% discount on select movies, seasonal offers, quarterly raffles and invites to exclusive events. Partner merchants have extended exclusive and exciting offerings to e-PLUS members. Special e-PLUS lanes for reloading are available at the cinema ticket booth. Snacktime treats for members include free upsize of drinks and meal credits for every Php500.00 or Php1000.00 reload.

To get an e-PLUS card, an existing prepaid cardholder or a new member must fill out an application form obtainable at any e-PLUS booth or from the SM Cinema website ( Upon submission of the completed application form, cardholder has the option to avail the e-PLUS Starter Kit for only of P300.00. Starter kit includes a premium item, an automatic pass to a movie plus a large popcorn and a soda. Upon completion of registration and payment of the starter kit, the cardholder will receive a personalized e-PLUS card and a welcome SMS. As a bonus, by validating his or her mobile number, member gets a complimentary movie ticket for another movie of his or her choice on the next visit to SM Cinema.

Here’s the fun I had with my blogger friends during the Grand Launch of the e-Plus Card in Megamall last Wednesday:

The fun starts once you sign-up for an e-card plus. My very own e-Card Plus! Yehbah!

Ms. Sahara Jean Garnica, Senior Marketing Manager of SM Cinema and Edgar C. Tejerero, Senior Vice President of West Avenue Theaters Corporation.

We were entertained by bands during the event

Fun at the SM Youth photo booth

Having fun at the event sponsors booths! We are winning prizes yeah! With Omar and Iris we won free Photo Engraving at Silverworks!

Fancy hat!

At the Lenovo booth! Pens for me and Omar and cardholder for Iris

Flaunting our e-Plus Cards

With KWey of Beuaty and Butter and Jane

Free Yogurt at Whitehat!

Iris having a free nail-art at Beauty and Butter booth

I also got mine done! Love this one Zebra Print! Thanks Beauty and Butter!

Now were gonna watch a movie! Battleship!

Oh looky! Free Popcorn and Drinks!

Now isn’t that fun?

To learn more about the e-PLUS card, visit or call Customer Care Hotline 470-2222.

Stay gorgeous everyone!

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