Poised For Success With Pois, Belly & Kids 2012 Collection

Summer fashion will never be out of style in the Philippines, it’s always summer here with occasional rain showers and thunder storms. With that the fun and freedom of wearing carefree and bright colors for stylish kids and moms-to-be will always be in style with the Pois, Belly and Kids (PBK) summer 2012 collection.

The brainchild of Eurowear Marketing Corp., Pois Belly and Kids houses three fashion-niche brands Pois, Belly and Great Kids that address the stylish dressing needs of tykes, tweens and expectant moms. Inspired by European designs and the latest trends in fashion, these brands are designed to adapt to the local climate specific to age groups.

For the tween whose style smarts are ever on the ups as she navigates the awkward ages between 8 and 18, Pois brings out the emerging stylesetter in her with perky cropped tops, sassy micro shorts and dreamy sundresses.

[Photo 2] - On Geline - printed yellow button down top with peter pan collar and soft denim layered mini skirt. On Nikki - Dark denim shirt dress
[Photo 1b] - Stripes cream and black boat neck top and dark soft denim tulip skirt with side pockets
[Photo 6b] - On Nikki - Dark denim mini skirt and stripes cream and beige cotton shirt with shoulder embellishment. On Geline - Vintage wash denim shorts and pastel stripes cotton top
[Photo 5] - On Geline - White shorts with side pockets and metal button details. On Nikki - Light pink scalloped shorts and light blue shirt with appliqués and embellishments
[Photo 4b] - Powder blue polka dot sleeveless dress with ruffled neck design

Belly Maternity,the brand for fashionable expectant mothers, gives the bump more summer shine in a range of stylish figure-flatterers, from flowy, knit tops and summer dresses to sexy micro shorts and skinny jeans!

[Photo 5] - Black maternity pants, red empire cotton top with deep V neckline[Photo 6b] - On Danda - Lilac cotton dress with embellished shoulder details. On Jamie - White maternity shorts, Royal Blue cowl neck top[Photo 1a] - White maternity shorts, beige with soft polka dot print collared top[Photo 4a] - White maternity pants, Stripes red halter top[Photo 2b] - Brown maternity shorts, light gray sleeveless top with neck details
Indulge the little girl between 2 to 10 in a bit of summer dresses up with Great Kids‘ embelished blouses and bottoms and dainty dresses!

[Photo 2b] - Vermillion ribbed tank with embellishment, Lavender tulle skirt with rosettes[Photo 3] - White cotton loose top with shoulder appliqué details, cotton candy pink tulle skirt with rosettes[Photo 6] - White sleeves tank with appliqués and embellishments, vermillion tulle skirt with rosettes[Photo 9] – Cotton and tulle dress with button details[Photo 11a] – Orange Cotton Top With Ruffles and floral appliqués, Yellow tulip shorts[Photo 5b] - On Jersey - Polka dot puff sleeved dress with flower embellishments. On Alexa - Lavender ribbed tank with appliqués and embellishment, lavender tulle skirt with rosettes
Eurowear/ PBK is owned by Clement and Rowena Velasco. Pois Belly and Kids can be found in TriNoma Mall, SM Megamall Atrium, Glorietta 3, SM Mall of Asia, SM City Cebu and SM City Iloilo

I know what to get my tween when I visit one of their store tomorrow!

Stay gorgeous everyone!

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