SM City Fairview Lookbook Fashion Show

For a change, a fashion show happened just a few minutes from home!  Last, Friday SM City Fairview held a fashion show to promote the mall’s fashion retail stores and brands., the show was dubbed as Lookbook which was held at the Annex Atrium, of th SM City Fairview which featured the country’s hottest hunk models Daniel Matsunaga and Hideo Muroaka, with the fun and upbeat Wilma Doesn’t.

SM Fairview Lookbook Invites

The show featured  SM City Fairview’s mix of foreign and local brands and their newest collections such as Celine (CLN), Charlie, Elle Girl, Folded & Hung, Mags, Oxygen, Penshoppe, Plains and Prints, Regatta, Sanuk, Scoop Project, Sketchers, Tomato, Una Rosa, SM Accessories, SM Men’s Fashion – Just Delivered Jeans.  The show was styled by Jot Losa.

Daniel Matsunaga Just Delivered SM Fairview Lookbook

Daniel Matsunaga modeled for Just Delivered Jeans! Seeing him absolutely made my Friday night and then some more!

SM Fairview Lookbook Just Delivered Jeans Daniel Matsunaga and Hideo Muroaka

Hooboy! It was raining men!

SM Fairview Lookbook Just Delivered Jeans
Sorry, back to the SM Fairview Lookbook fashion show!

Wilma Doesn’t opened the show

SM Fairview Lookbook Wilma Doesn't
The show was divided into different segments such as  FashionablyChic, PrepForSchool, NationalPartyDay and Casual Craze

SM Fairview Lookbook UnaRosa Happy National Party Day
SM Fairview Lookbook Penshoppe
SM Fairview Lookbook Tomato Fashionably Latest
SM Fairview Lookbook Prep For School
SM Fairview Lookbook
SM Fairview Lookbook Casual TeesSM Fairview Lookbook Casual Tees
This was my favorite collection from the show

more prints here

This shoes attracted me most!

Shoes by SM Fairview Lookbook

and this man, just made my day!

Daniel Matsunaga
I can’t wait to see more of the SM City Lookbook show. I bet with the success of the first one, the next will be bigger and better!  I love the fact that the press kits were in USB format as they are reusable and easy to use . USB are also perfect when you need to copy or save some data backup software.

Stay gorgeous everyone!


  1. I love the colorful shoes too! and of course Daniel Matsunaga! hihihi 🙂

  2. it so fun 🙂 its cool i so love it 🙂

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