Say Hello to SM Lifestyle Entertainment

Say Hello to SM Lifestyle Entertainment

Did you know that the term “malling” was invented by Filipinos because of the love of frequenting malls?

Whether to shop, watch movies, hang’out with friends to eat, play games and do all sorts of leisure activities, the mall is the place to be. Malling is so popular with Pinoys also because of the free airconditioning! Haha!

Anyway, whatever the reason is, there’s no mall who understands this better but SM who just recently launched the SM Lifestyle Entertainment Incorporated (SMLEI).

The SM Lifestyle Enterntainment is the educational, sports, and recreational arm of SM Prime Holdings Inc. that offers the best in movies, events, leisure and technology. Starting with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company grew into 12 major brands in just a short span of five years.

Currently tucked under its belt are brands such as Director’s Club Cinema, IMAX Theatre, WM Cinemas, SM Skating Rink, SM Bowling Center, SM Science Center, Snack Time, ePLUS and SM Tickets.

SM Lifestyle Entertainment aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.

At the launch held at SM MOA Arena everyone got the taste of what to expect from SMLEI and the amazing bebefits of owning a E-Plus Tap to Pay card.

The E-Plus Tap Card is a stored value-based contactless smart card payment application that serves as an integrated e-wallet for retail, transport, parking, dining, and entertainment vending!


I had super fun at the event especially when I bumped into this guy!

Anyway, get your E-Plus card and bisit the nearest SM Mall near you experience the SM Lifestyle Entertainment yourself!

Stay gorgeous everyone!

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